In order to identify the areas of priority for a systematic evaluation of a campaign for improving the access to ophthalmologic care - "Keep an eye on your vision", occurred in the state of Goiás in 2004, an evaluability assessment was conducted by means of interviews with key-informants and document analysis. A logical model was developed for providing dimensions and criteria for evaluation. This framework was submitted to a panel of experts using the Delphi method. The results revealed that the campaign was sufficiently structured to allow for systematic evaluations. Differences in the interpretation of the objectives and of the target population of the campaign between the experts were verified. Problems related to accessibility and effectiveness indicated these components as priorities for evaluation. The authors discuss the relevance of evaluability assessment as a preliminary stage for the evaluation of programs.
Evaluability; Evaluation; Campaign
