@article{cunha_rego_giustiniano_clegg_2024,  title={From a Hobby to a Business: Drifting through Paradox While the Business Accelerates},  volume={31},  ISSN={1984-9230},  url={https://doi.org/10.1590/1984-92302024v31n0003EN},  DOI={10.1590/1984-92302024v31n0003EN},  number={108},  journal={Organizações & Sociedade},  publisher={Escola de Administração da Universidade Federal da Bahia},  author={Cunha, Miguel Pina e and Rego, Arménio and Giustiniano, Luca and Clegg, Stewart},  year={2024},  month={Jan},  pages={88–116} }