TY - JOUR T1 - DRIVERS OF SERVICE INNOVATION: PROPOSAL OF A THEORETICAL MODEL JO - RAM. Revista de Administração Mackenzie A1 - LEO, RICARDO M. A1 - TELLO-GAMARRA, JORGE SN - 1678-6971 UL - 10.1590/1678-6971/eRAMR200143 VL - 21 Y1 - 2020 PB - Brasil ER -