TY - JOUR T1 - Segmentation and Drivers of Beer Consumption in the Brazilian Market JO - BBR. Brazilian Business Review A1 - Carvalho, Sergio W. A1 - Mota, Marcio Oliveira A1 - Souza, Lucas Lopes Ferreira A1 - Gerhard, Felipe SN - 1808-2386 UL - 10.15728/bbr.2022.1385.en VL - 21 Y1 - 2024 PB - Brasil ER -