@article{ipiranga_godoy_brunstein_2011,  title={Introdução},  volume={12},  ISSN={1678-6971},  url={https://doi.org/10.1590/S1678-69712011000300002},  DOI={10.1590/S1678-69712011000300002},  number={3},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Ipiranga, Ana Silva Rocha and Godoy, Arilda Schmidt and Brunstein, Janette},  year={2011},  month={Jun},  pages={13–20} }