@article{ferreira_gomes_carvalho_2020,  title={ABSORPTIVE CAPACITY IN ANALYTICS IMPLEMENTATIONS: A RESEARCH MODEL
				},  volume={21},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-6971/eRAMR200036},  DOI={10.1590/1678-6971/eRAMR200036},  number={2},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={FERREIRA, RODRIGO and GOMES, JOSIR S. and CARVALHO, ANA},  year={2020},  pages={eRAMR200036} }