@article{mangini_urdan_simões_2025,  title={Consequences of Value Co-Creation on Customers in Three Service Sectors},  volume={22},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2023.1653.en},  DOI={10.15728/bbr.2023.1653.en},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Mangini, Eduardo Roque and Urdan, André Torres and Simões, Cláudia},  year={2025},  pages={e20231653} }