TY - JOUR T1 - Consequences of Value Co-Creation on Customers in Three Service Sectors JO - BBR. Brazilian Business Review A1 - Mangini, Eduardo Roque A1 - Urdan, André Torres A1 - Simões, Cláudia SN - 1808-2386 UL - 10.15728/bbr.2023.1653.en VL - 22 Y1 - 2025 PB - Brasil ER -