@article{zilber_monken_quevedo-silva_2019,  title={Adoption of Social Media by Small- and Medium-Sized Healthcare Enterprises},  volume={16},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2019.16.5.3},  DOI={10.15728/bbr.2019.16.5.3},  number={5},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Zilber, Silvia and Monken, Sonia and Quevedo-Silva, Filipe},  year={2019},  month={Sep},  pages={453–469} }