TY  - JOUR 
T1  - Measuring Impulse buying behavior through Customer Satisfaction - A Retailer Perspective in FMCG sector
JO  - BBR. Brazilian Business Review
A1  - Sengodan, Ravi
A1  - Arunachalam, Arumugam
A1  - Raman, Mayakkannan
A1  - Sundaram, Vijayanand
SN  - 1808-2386
UL  - 10.15728/bbr.2023.1817.en
VL  - 23 
Y1  - 2026
PB  - Brasil 
ER  -