Abstract in English:

ABSTRACT Objective: this research investigates the impact of intellectual capital (IC) on the longevity of startups in global accelerator programs, focusing on human, social, and structural capital. Methods: Utilizing data from Emory University’s GALI Entrepreneurship Database Survey Program, a logistic regression model predicts the survival likelihood of pre-seed stage startups based on their initial IC levels. Results: the findings reveal that social and structural capital positively influence startup survival, while human capital does not. Specifically, founders’ entrepreneurial experience, a proxy for specific human capital, does not enhance survival odds. Conclusions: this suggests that other factors, such as socio-demographic characteristics, financial constraints, diversity, temporal aspects, gender, and accelerator-related variables, play a significant role in startup success. By controlling for these predictors, the study isolates the effect of IC, thereby strengthening its contribution to the literature on IC and entrepreneurship. It provides cross-sectional and global evidence of IC’s influence on new ventures, offering practical implications for designing more effective accelerator programs and policies to foster new venture creation in various contexts.

Abstract in English:

ABSTRACT Objective: this article aims to identify the relationship between investments in digital technologies and the performance of Brazilian credit unions, measured by return on assets (ROA), return on equity (ROE), and return on investment (ROI). Methods: the sample comprises active single credit unions registered with the Central Bank of Brazil during the quarters between 2012 and 2021. The study’s relevance lies in understanding how credit unions can optimize investments in digital technologies to improve profitability and sustainability in a competitive financial market. The methodology adopted in this study is a dynamic panel approach using the generalized method of moments. Results: the results indicate that investments have positive and significant effects on performance indicators, occurring three quarters after the initial investment. Conclusions: this finding aligns with existing literature, suggesting that improved financial performance follows a period of investment maturation due to the need for team adaptation and training. It contributes to guiding cooperatives’ investment strategies, providing a solid foundation for decision-making in an environment of constant change.

Abstract in English:

ABSTRACT Objective: the study explores the complex interaction between intrapreneurial behavior, organizational factors, and individual characteristics, with a focus on a moderated-mediation model. This model incorporates individual autonomy as a key enhancer and considers organizational elements like time availability, managerial support, rewards, and structure as mediating factors. Methods: data were collected through a survey of various companies, and the analysis utilized multivariate statistical methods for analyzing multiple relationships between variables, the PROCESS© macro for mediated moderation, and a complementary approach to find essential factors for an outcome, identifying the critical levels of each construct for promoting intrapreneurial actions. Results: the results demonstrate that organizational factors and autonomy conditionally influence intrapreneurship, establishing essential thresholds for these effects. This study contributes to the intrapreneurship discourse by offering a theoretical framework that integrates both individual and organizational dynamics. It employs a novel mediated-moderation approach to explore their combined impact on intrapreneurial behavior and innovates by identifying the necessary conditions for fostering intrapreneurial activities within this framework. Conclusions: the study concludes that practitioners should focus on enhancing autonomy to maximize the potential contributions of intrapreneurial individuals while also managing organizational factors that create a supportive environment. It provides specific levels of these factors for effective management, offering a comprehensive understanding of how personal and corporate dynamics interact to promote intrapreneurial behavior.

Abstract in English:

ABSTRACT Objective: In marketing, studies on the discourse of development and its coloniality, and how this phenomenon affects the discipline, are scarce. Consequently, there are few discussions on how marketing reinforces a narrative that distances countries from a unilateral understanding of development, especially regarding the role of advertisements in contributing to this scenario. From a decolonial perspective on the discourse of development, this study analyzes how advertisements used by a Brazilian company contribute to the construction of an image of development/underdevelopment of the country, focusing on the case of the Havaianas brand. Methods: to achieve this objective, Greimasian semiotics was used to analyze 54 advertising images from four international campaigns of the company in question, focusing on the third level of the content plane, which is the discursive level, and on the expression plane, using the following classes of analysis: chromatic, eidetic, and topological. Results: the analysis showed that Havaianas explores elements of stereotypical Brazilianness, which nurture the natural aspects and the notion of Brazil being a ‘tropical paradise,’ ‘corroborating’ its supposed underdevelopment. Conclusions: in addition, the analysis elucidates how advertisements reinforce coloniality within the marketing area.

Abstract in English:

ABSTRACT Objective: this article examines the mediating role of formal and informal controls in the relationship between cooperative networks and business model innovation in companies located in technology parks. It draws on the resource-based view literature, assuming that the formal and informal controls of companies in such locations support the capture and use of resources from cooperation networks with other companies in the same location and their park. Methods: data were collected from 94 managers and analyzed using partial least squares structural equation modeling (PLS-SEM). Results: the findings indicate that formal controls mediate the relationship between cooperative networks and business model innovation, contrasting with the lack of statistical significance observed in informal controls. When combined, formal and informal controls exhibit a mediating effect. Conclusions: the research reveals the intervening role of formal controls, indicating a short-term perspective on the resources available in cooperation networks, in contrast to informal controls, which play this role in the long term only when combined with formal controls. These findings contribute to the literature and managerial practice and emphasize the importance of (re)designing managerial controls to enhance the benefits of networks in business model innovation.

Abstract in English:

ABSTRACT Objective: this article aims to identify threats experienced by women entrepreneurs and describe the behaviors they use to overcome them so they can continue developing their businesses. Methods: the research is qualitative, exploratory in nature, and semi-structured interviews were used for data collection. Sixty-five entrepreneurs in the Network of Women Entrepreneurs in Brazil participated in the study. Using the Atlas.ti software, a lexicographic analysis identified three types of threats (role conflicts, affective, and patriarchy) and three overcoming behaviors (dialogue and negotiation, use of male vigor network, and resilience). Results: the findings describe the adverse, hostile, and embarrassing conditions women entrepreneurs face in running their businesses and suggest a typology of threats and behaviors to overcome such conditions. Conclusions: this study contributes to the body of research on female entrepreneurship by identifying categories of threats unique to women entrepreneurs. A more comprehensive understanding of this reality contributes not only to better individual actions but also to inspiring the creation of public policies to help women in the continuity and survival of their businesses.

Abstract in English:

ABSTRACT There are many difficulties in carrying out academic research, but one of the first barriers we encounter throughout our careers as researchers is the difficulty of working on relevant and innovative topics. In this honest and inspiring conversation about creativity and innovation in academic research, Dr. Renata Andreoni Barboza, a lecturer in marketing from the University Center Ibmec-RJ, engages with eminent Professor of Marketing Russell W. Belk from the Schulich School of Business. In this thought-provoking conversation, they discuss the difficulties in identifying new academic research topics, the search for innovation, and valuable guidance for researchers who want to get out of their comfort zone.