Do Investments in Innovation and Quality Management Systems Ensure Superior Financial Performance? A Quantitative Study of Brazilian Publicly Traded Companies

ABSTRACT

Investments in innovation and quality management systems have long been presented as tools that can boost organizational performance. In Brazil, empirical, systematic, and rigorous research on such relations on such relations is still scarce. Given this context, this study sought to verify, using multiple linear regressions, how investments in innovation, and adoption of the six sigma methodology and ISO 9001 certification, impacted the financial performance, in terms of profitability, of the 101 Brazilian publicly traded companies comprising the study sample in fiscal year 2019. Regression results shows evidence that Brazilian publicly traded companies are having little success in regards to financial results by their six sigma efforts, and that R&D efforts and ISO 9001 certification exert positive and significant impact on profitability, via the ROA index. The interaction between ISO 9001 and R&D came close to significance, indicating a possible synergistic effect to be tested in future studies. Besides contributions to the entrepreneurial field, aiding companies to direct their efforts toward initiatives capable of positively impacting profitability, such findings also help advance academic knowledge.

KEYWORDS:
Innovation; Quality Management Systems; Performance