The Augmented Reality in the Presentation of Cartographic Products

Augmented reality (AR) is a technology with new user interface paradigm that is growing in importance in the presentation of cartographic products. The display of natural elements is incorporated into the static terrestrial representation in an interactive digital environment. This transformation causes changes in the way users perceive cartographic products that were presented in analog media. The use of augmented reality enhances the presentation of dynamic and three-dimensional cartographic products, and allows the enhancement of cognitive aspect of non-expert users in contact with cartographic documents. The technology dates back to the 1960s, and today has grown into several features in various sectors. The article discusses the incorporation of augmented reality in building the 3D model of the Federal University of Pernambuco campus. This model was used in an experiment applied to non-expert users, having as evaluation axes: territorial aspect, elements interpretation, and communicative aspect. The results of the experiment show that the teaching-learning process in the area of cartographic is a suitable ground for the performance of RA, becoming a starting point for the development of an augmented cartographic base map.

Keywords:
Cartographic Visualization; Interactivity, 3D Modeling