The present study sought to establish the lifestyles that arise from the use of time that permeates information and communication technologies, within the context of immaterial labor. This qualitative study included 18 professors from private higher education institutions hourly paid. Data were collected through individual semi-structured interviews focused on the use of information and communication technologies, and in immaterial labor, considering working and nonworking time. The results were in accordance with the literature, particularly Gorz (2005)GORZ, A. O imaterial. Conhecimento, valor e capital: São Paulo: Annablume, 2005., Lazzarato and Negri (2001)LAZZARATO, M.; NEGRI, A. Trabalho imaterial: formas de vida e produção da subjetividade. Rio de Janeiro: DP&A, 2001., Bauman (2008b)______. A sociedade individualizada: vidas contadas e histórias vividas. Rio de Janeiro: Jorge Zahar, 2008b., Giddens (2002)GIDDENS, A. Modernidade e identidade. Rio de Janeiro: Zahar, 2002. and Deleuze (1998)DELEUZE, G. Conversações: 1972-1990. Rio de Janeiro: Editora 34, 1998.. They showed that, in the context of immaterial labor, lifestyles are the result of different ways of working and the use of information and communication technologies. They are imposed on individuals who take them as a perspective of an existential consumer strategy. Though under contract for a given number of hours, the work of the hourly paid professors requires their full availability and mobilization to the performance of their work activities, requiring full-time commitment. Working styles produce lifestyles, suggesting that modern-day life is becoming work, both due to the greater intensity of work itself and longer working days.
Working and nonworking time; Lifestyles; Immaterial labor; Information and communication technologies.