The text is backed up by a field research whose goal was to critically comprehend the conceptions of the management field about the Management and the Manager, in times of flexible capitalism. Epistemologically, the research was conducted by the Frankfurtian critical perspective, based on three categorical dialectical pairs: (i) history versus naturalization; (ii) social praxis versus system; (iii) alienation versus emancipation. The mainstream literature of the Management area was revised. Methodologically, a fully qualitative research was carried out using three types of surveys: (i) narrative survey with life story; (ii) a survey with stimuli elements; and (iii) fictional narrative surveys. For the sake of interpretation and comprehension of the narratives, a hermeneutical-dialectical analysis technique was used. The results indicate the predominance of the pragmatical-instrumental conception regarding Management, through which it continues to be thought and discussed as a technological and teleological action, that uses multiple knowledge and shifting learning as a means of reaching the goals of the changing organizational context. Regarding the Manager, there is the emergence of the aesthetical conception to introduce it. Through this conception, there is the migration from the historic stereotype of the controlling and watchful Manager to the representation of the Manager as a performance professional. The second result, the most relevant with respect to the Manager, is that of the escape from the profession.
Management; Manager; Flexible Capitalism; Critical Theory.
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