Qualicorp: the naked truth and the need to rethink corporate governance

Abstract

In recent years, with Operation Lava-Jato and its various developments hitting some of the largest companies in Brazil, several of them publicly traded, the academia must work to qualify the debate on the impact of corruption on organizations. Thus, this teaching case seeks to describe the story of a benefits administration company involved in a corruption scandal unraveled by a plea bargain. The study seeks to create strategies that the new company’s president will use to regain reputation with customers, partners, and public opinion in general, as well as motivating and mobilizing employees, ensuring its ability to retain and attract talents. The future of the company and the resumption of its growth, in a sustainable way, rely on this.

Keywords:
Corruption; Organizational ethics; Corporate governance; Corporate image and reputation; Talent retention