This paper aims to contribute by means of reflections on the quality of meaning production in the Higher Education in Administration in Brazil. For this, it is aimed at a semantic analysis of the definitions of organization identified through a bibliographical survey conducted in textbooks introducing the administrative theories used in the biggest and best Brazilian Higher Education institutions. This analysis defined these key concepts as hyper-generalizations, due to their vagueness. For increasing their semantic accuracy, we propose the inclusion of historicity and specificity by considering the context that gave rise to modern organizations. This generalized conceptual simplification produces relevant ethical effects, by mischaracterizing dimensions of the collective social practice in the world of organizations. After all, what may we expect from a field that studies "almost anything"?
High Education in Administration in Brazil; Key concepts; Semantics
