This article describes changes in the nursing work process resulting from implementation of the process referred to as "receptiveness", following introduction of the Paidéia Family Health Program in health care units in Campinas, São Paulo, Brazil, since 2001. Data were collected through participant observation and semi-structured interviews to examine the nursing work process, specifically in relation to "receptiveness". The analysis was based on two possible definitions of "receptiveness": as an attitude towards users and their needs, and as a device for reorganizing the work process. The study also analyzes "receptiveness" in relation to: organization of the work process, guarantee of accessibility, expanded demands on the health service and health team, changes in the nursing work process, humanization, and bonding.
User Embracement; Nursing; Family Health Program