The process of referentiation implies (re)categorizing the objects discursively (Mondada 1997; Mondada and Dubois 2003). This article is an epistemo logical reflection about the process of (re)categorization, focusing at the enunciator's procedure when referring and (re)categorizing objects. It's focused the (re)evaluation that the objects can have in each designation. This process is analyzed in written media informative and opinion texts whose topic is the odd episode that happened to the Brazilian athlete Vanderlei Cordeiro de Lima during the marathon competition at the Olympic Games in Athens, in 2004. The results show that in informative texts, in general, point of view and attributed values, for example, to the episode and to Vanderlei, originated from a third person; whereas in opinion texts, the author usually mixes his/her point of view and values with the ones of a third person's. In both sorts of text it prevails a great diversity of categories, which corresponds to the semantic-referential heterogeneity in the texts.
referentiation; (re)categorization; media text; Marathon Athens 2004