ABSTRACT
In this paper, we launch a panoramic view on contributions and the unfolding of the Multimodality Approach in the Brazilian context. In the first moment, we focus the dialogue on the postulations of Kress (2010______. 2010. Multimodality: a social semiotic approach to contemporary communication. London: Routledge.); Kress and van Leeuwen (2001KRESS, G.; VAN LEEUWEN, T. 2001. Multimodal discourse: the modes and media of contemporary communication. London: Hodder Arnold.); Bezemer and Kress (2016BEZEMER, J.; KRESS, G. 2016. The Textbook in a Changing Multimodal Landscape. In: KLUG, N.; STÖCKL, H. (Ed.) Handbuch Sprache im multimodalen Kontext. Berlin, Boston: De Gruyter. p. 476-498.), seeking to interact with a social-semiotic perspective on communication in order to understand the semiotic landscape. Then, we describe how this perspective has been placed in the Brazilian scenario. The quantitative study was based on two main search engines: Google Scholar and the online database of CAPES - The Coordination for the Improvement of Higher Education Personnel.
Keywords:
Multimodal approach; Social Semiotics; Brazilian context
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