ABSTRACT
Objectives:
Analyze the advances of research on Neurocommunication in relation to social networks, in order to identify the impact of online communication on the perception of reality and the behavior of people, and define strategies to minimize the negative effects of its use.
Results:
Through the literature review, it was found that online communication in social networks can have a significant impact on people's perception of reality and behavior. Neurocommunication studies have shown that online communication activates areas of the brain related to emotion, reward, and decision making. In addition, several Neurocommunication strategies were identified to minimize the negative effects of using social networks, such as the use of positive emotions, limiting exposure to negative news, the use of humor, and personalization of communication.
Conclusions:
Neurocommunication research has shown that online communication on social media can have a significant impact on people's perception of reality and behavior. The understanding of Neurocommunication strategies can be useful to minimize the negative effects of using social networks and improve the effectiveness of online communication.
KEYWORDS:
Social Networks; Impact; Communication; Behavior; Neurocommunication