Upon arriving in the United States in the 1940s, Theodor Adorno was surprised with the new research ethos he found and perplexed by the various control mechanisms that influenced the academy and its researchers. He began to realize their implications on the quality of research process and product and the education of future researchers. In the USA, these changes converged towards a synthesis expressed by the formula "publish or perish," a process that was instilled in Brazil as from the mid-1990s, with all of the consequences that had been identified in other spaces. This article analyzes the transformations university scholars were submitted to and their consequences on knowledge production and dissemination. The article investigates how intellectual production is undertaken at a time in which scientific research has become increasingly administered under the logic of the fetish of cultural merchandise. It also analyzes how the "publish or perish" logic influences the form of scientific production in Brazil.
Cultural Industry; Scholar; Knowledge Production and Dissemination