ABSTRACT
This article aims to propose a reflection on the return project of Grupo Globo’s old soap operas, on the Globoplay streaming platform, discussing its impact on the constitution and maintenance of memory(s). To that end, the exploratory bibliographic method, using the qualitative approach, and the inductive analysis method were used. The date found by the research allow us to see the television archive beyond the marketing force contained in the project to return the old soap operas. It appears that the rescue of these productions acts as a means of evoking, enhancing, and, above all, maintaining memories.
KEYWORDS:
Memory; Television; Globoplay; Soap opera; Social bond; Streaming