Abstract
The contradiction between use value and exchange value, identity of merchandise, expresses the social or even the metaphysical (social work time, or even value) through the natural (physical form of the merchandise). The given universality of merchandise, this quirk between natural and social, or fetish in the mature Marx’s critique, constitutes itself as the universal conscience belonged to the subject socialized by capital. From the capital point of view, the physical expansion of capital investments determined by the reduction of its metaphysic is phenomenalized itself through its opposite form, that is, as if it were pure positive growth of its accumulation. The 1970’s are considered as a turn of century, from productive capital to fictitious one. In this passage the naturalization, strictly by the value form, cannot replenish value, becoming necessary the constitution of a speech referring to nature, expressed in the environmentalism as a generic conscientiousness. The Rome Club here stands as the fundamental expression of the fictitious capital physiocracy. Even more, the fetishism of capital is also considered through the medium-sized cities theory and their real estate business.
Keywords:
modernization; Marx; crises; society-nature relationship; fetishism; crisis; real estate business