Several studies have been conducted to analyze the impacts of technological innovation on the trade performance of enterprises. Therefore, the main objective of this study is to investigate the factors that influence the percentage of sales revenue derived from new products in São Paulo State industry. This is a descriptive and explanatory research that uses a quantitative approach. It used secondary data from the PAEP, Survey of Economic Activity in the State of São Paulo, which was conducted by SEADE (State Data Analysis System foundation). The results obtained show that the factors that influence new product revenue are: controlling shareholder nationality, being part of an entrepreneurial group, the number of people involved in research and development, the number of employees working directly in manufacturing operations, information sources for innovation activities, and the government support for technological innovation.
Revenue derived from new products; São Paulo State industry; Technological innovation; Multiple linear regression; Innovation indicators
