In 2010, for the second time FIFA organized the FIFA Fan FestTM in the country that hosted the World Cup, and for the first time created a international version of the event in big cities over the world. The present paper describes the FIFA Fan FestTM, taking account their organization model, the public interaction, the International Fan FestTM and the alternatives forms of the same event. This description is done framing the event with mega-events theoretical approach and the cultural changes within they are.
FIFA Fan FestTM; football; South Africa; World Cup
