This paper intends to analyse the growth and diversification of museums and heritage sites in the contemporary world, seeking to investigate this subject in the vast context of post-modernity, addressing several dimensions such as globalization, localisms, nostalgia for the past, cultural representation and the critics of realism and positivist epistemology. It will also revolve around the comodification of culture, the increasing emphasis on audiences, as well as the processes of interpretation and communication that take place at this cultural cenarios.
cultural; globalization; heritage; museums