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Cognição e organização: avaliação de programas como instância produtora de sentidos

The present study, based on concepts from a cognitive and constructivist perspective of the organization, specially on the concepts and ideas of Karl Weick, analyzes the experience of evaluation of a program, developed in a private hospital in Salvador ("Care for yourself to care for others"). The program was evaluated by external consultants and technicians from the hospital team as well. the data collection and analysis focused on evaluating the decision-making process related to the conception and development of the program. These data, systematically recorded, were the basis for discussion and interpretations that emphasized a socially constructed nature of the processes of organizing. first of all, the results make evident that the organizational context itself, as well as the policies of Human Resources, favor sensemaking processes later and and the development of a collective mind, contributing to make the organization leaders vigilant and attentive so that the moral values and knowledge are duly contemplated. Secondly, the schemes which guide the whole process of sensemaking and how it is shared by the team are clearly shown in the different phases of the evaluation process. The analysis of this experience indicates, in a very significant way, how the evaluation process constituted, in fact, an organizative practice that provides stability to individual experiences and contributes to the sensemaking shared among people, articulating them to the organization's values and mission.


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