Common sense designates the psychologist the most proficient professional to work with sexuality. Rarely, though, we are educating psychologists to work with the sexual life in non-clinical contexts. This article synthesizes a critique of the "sexological" framework, hegemonic throughout the XX century, and argues that the "constructionist" approach, while deconstructing woman's subordination and hetero-normativeness as natural, was validated as an alternative paradigm of great relevance for research and professional practice approaching the sexual sphere. This theoretical framework better understood challenges as the Aids epidemic, especially in contexts of inequality and rights violations; inspired technologies for its prevention based on gender analysis and the understanding of sexual scenarios, scenes, scripts and trajectories by sexual subjects. Psychologists practice will benefit from rediscovering sexuality, surpassing approaches based on personal values, rethinking the sexological and psychological approaches that aim at universalism, at least on the sexuality domain.
Sex; prevention; social constructionism