This study discusses the adolescent’s professional identity and the world of Internet, analyzing their implications for psychologists working in the career guidance field. Through bibliographical research a new comprehension of the personal identity concept - as uncentered and multifaceted - is suggested, specially in occupational terms. Also, the article proposes an understanding of the Internet not only as a communication and information technology, but also as a tool for personal identity expression and transformation in its multiple aspects. Therefore, career counselors should not turn away from such tool, specifically because the adolescent who demands career guidance - seen here as a subject in identity crisis - can take advantage of new services developed specially for the Internet by career counselors, due to the fact that the ‘global computer network’ can facilitate the user’s development of a flexible professional identity, which is necessary for successful insertion in the current labor market.
career guidance; Internet; Professional Identity