Structuring front-end innovation activities throughout strategic product planning

Rodrigues, Thaisa; Braghini Junior, Aldo; Sola, Antonio Vanderley Herrero

doi:10.1590/0103-6513.224116

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Brasil

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Research Article • Prod. 27 • 2017 • https://doi.org/10.1590/0103-6513.224116 copy

Structuring front-end innovation activities throughout strategic product planning

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both food and furniture in Brazil. Our study revealed that FEI activities are structured in an intricate network with a high level of complexity and interdependence. The large amount of activities and the complexity in structuring them denote that companies are concerned to reduce uncertainties and risks intensifying the planning phase.

Keywords
New product development; Fuzzy front-end; Strategic planning

	Food sector	Furniture sector
Small industries (<100 employees)	11%	21%
Medium industries	36%	56%
Large industries (> 500 employees)	53%	24%
Formalized NPD process	86%	91%
Not formalized NPD process	14%	9%
Production Pull System	56%	76%
Production Push System	44%	24%
Incremental Innovation	67%	59%
Radical and Incremental Innovation	33%	41%

	Food				Furniture
	ρ (%)	=	ρ-value	Decision	ρ (%)	=	ρ-value	Decision
A1	72	2.78	0.0027	Accepted	75	3.08	0.0010	Accepted
A2	70	2.53	0.0057	Accepted	75	3.08	0.0010	Accepted
A3	72	2.78	0.0027	Accepted	97	5.79	0.0000	Accepted
A4	85	4.43	0.0000	Accepted	82	3.95	0.0000	Accepted
A5	92	5.31	0.0000	Accepted	91	5.05	0.0000	Accepted
A6	72	2.78	0.0027	Accepted	91	5.05	0.0000	Accepted
A7	71	2.66	0.0039	Accepted	80	3.70	0.0001	Accepted
A8	83	4.17	0.0000	Accepted	72	2.71	0.0034	Accepted
A9	76	3.29	0.0005	Accepted	88	4.68	0.0000	Accepted
A10	86	4.55	0.0000	Accepted	85	4.32	0.0000	Accepted
A11	72	2.78	0.0027	Accepted	94	5.42	0.0000	Accepted
A12	68	2.28	0.0113	Accepted	67	2.10	0.0179	Accepted
A13	68	2.28	0.0113	Accepted	81	3.82	0.0001	Accepted
A14	70	2.53	0.0057	Accepted	75	3.08	0.0010	Accepted

Ha	Food					Furniture
Ha	ρ (%)	=	ρ-value	Decision	ρ (%)	=	ρ-value	Decision
*H1a*	90.0	5.06	0.0000	Accepted	97.4	5.84	0.0000	Accepted
*H1b*	72.5	2.85	0.0022	Accepted	60.5	1.30	0.0968	Rejected
*H1c*	85.0	4.43	0.0000	Accepted	71.1	2.60	0.0047	Accepted
*H2a*	52.5	0.32	0.3745	Rejected	50.0	0.00	0.5000	Rejected
*H2b*	17.5	- 4.11	1.0000	Rejected	13.2	- 4.54	1.0000	Rejected
*H2c*	25.0	- 3.16	0.9992	Rejected	15.8	- 4.22	1.0000	Rejected
*H2d*	50.0	0.00	0.5000	Rejected	13.2	- 4.54	1.0000	Rejected
*H2e*	80.0	3.79	0.0001	Accepted	86.8	4.54	0.0000	Accepted
*H2g*	82.5	4.11	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H2h*	65.0	1.90	0.0287	Accepted	68.4	2.27	0.0116	Accepted
*H3a*	92.5	5.38	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H3b*	92.5	5.38	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H3c*	25.0	- 3.16	0.9992	Rejected	15.8	- 4.22	1.0000	Rejected
*H3d*	22.5	- 3.48	0.9997	Rejected	15.8	- 4.22	1.0000	Rejected
*H3e*	47.5	- 0.32	0.6255	Rejected	73.7	2.92	0.0018	Accepted
*H3f*	82.5	4.11	0.0000	Accepted	68.4	2.27	0.0116	Accepted
*H3g*	92.5	5.38	0.0000	Accepted	86.8	4.54	0.0000	Accepted
*H4a*	80.0	3.79	0.0001	Accepted	68.4	2.27	0.0116	Accepted
*H4b*	82.5	4.11	0.0000	Accepted	73.7	2.92	0.0018	Accepted
*H5a*	80.0	3.79	0.0001	Accepted	78.9	3.57	0.0002	Accepted
*H5b*	80.0	3.79	0.0001	Accepted	78.9	3.57	0.0002	Accepted
*H5c*	75.0	3.16	0.0008	Accepted	76.3	3.24	0.0006	Accepted
*H6a*	95.0	5.69	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H6b*	95.0	5.69	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H6c*	87.5	4.74	0.0000	Accepted	94.7	5.52	0.0000	Accepted
*H6d*	87.5	4.74	0.0000	Accepted	71.1	2.60	0.0047	Accepted
*H7a*	75.0	3.16	0.0008	Accepted	78.9	3.57	0.0002	Accepted
*H7b*	75.0	3.16	0.0008	Accepted	78.9	3.57	0.0002	Accepted
*H7c*	85.0	4.43	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H8a*	67.5	2.21	0.0000	Accepted	71.1	2.60	0.0047	Accepted
*H8b*	82.5	4.11	0.0000	Accepted	57.9	0.97	0.1660	Rejected
*H8c*	67.5	2.21	0.0000	Accepted	73.7	2.92	0.0018	Accepted
*H9a*	17.5	- 4.11	1.0000	Rejected	13.2	- 4.54	1.0000	Rejected
*H9b*	17.5	- 4.11	1.0000	Rejected	28.9	- 2.60	0.9953	Rejected
*H9c*	47.5	- 0.32	0.6255	Rejected	31.6	- 2.27	0.9884	Rejected
*H9d*	72.5	2.85	0.0000	Accepted	84.2	4.22	0.0000	Accepted
*H10a*	85.0	4.43	0.0000	Accepted	76.3	3.24	0.0006	Accepted
*H10b*	77.5	3.48	0.0000	Accepted	71.1	2.60	0.0047	Accepted
*H11a*	50.0	0.00	0.5000	Rejected	60.5	1.30	0.0968	Accepted
*H11b*	65.0	1.90	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H12a*	15.0	- 4.43	1.0000	Rejected	15.8	- 4.22	1.0000	Rejected
*H12b*	15.0	- 4.43	1.0000	Rejected	13.2	- 4.54	1.0000	Rejected
*H12c*	47.5	- 0.32	0.6255	Rejected	52.6	0.32	0.3745	Rejected
*H12d*	82.5	4.11	0.0000	Accepted	84.2	4.22	0.0000	Accepted
*H12e*	60.0	1.26	0.1038	Rejected	73.7	2.92	0.0018	Accepted
*H12f*	60.0	1.26	0.1038	Rejected	73.7	2.92	0.0018	Accepted
*H12g*	85.0	4.43	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H13a*	90.0	5.06	0.0000	Accepted	76.3	3.24	0.0006	Accepted
*H13b*	50.0	0.00	0.5000	Rejected	73.7	0.00	0.5000	Rejected
*H13c*	92.5	5.38	0.0000	Accepted	84.2	4.22	0.0000	Accepted
*H13d*	80.0	3.79	0.0000	Accepted	89.5	4.87	0.0000	Accepted
*H14a*	92.5	5.38	0.0000	Accepted	94.7	5.52	0.0000	Accepted
*H14b*	87.5	4.74	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H14c*	82.5	4.11	0.0000	Accepted	76.3	3.24	0.0006	Accepted
*H14d*	87.5	4.74	0.0000	Accepted	86.8	4.54	0.0000	Accepted
*H14e*	90.0	5.06	0.0000	Accepted	71.1	2.60	0.0047	Accepted
*H8a*	67.5	2.21	0.0000	Accepted	71.1	2.60	0.0047	Accepted
*H8b*	82.5	4.11	0.0000	Accepted	57.9	0.97	0.1660	Rejected
*H8c*	67.5	2.21	0.0000	Accepted	73.7	2.92	0.0018	Accepted
*H9a*	17.5	- 4.11	1.0000	Rejected	13.2	- 4.54	1.0000	Rejected
*H9b*	17.5	- 4.11	1.0000	Rejected	28.9	- 2.60	0.9953	Rejected
*H9c*	47.5	- 0.32	0.6255	Rejected	31.6	- 2.27	0.9884	Rejected
*H9d*	72.5	2.85	0.0000	Accepted	84.2	4.22	0.0000	Accepted
*H10a*	85.0	4.43	0.0000	Accepted	76.3	3.24	0.0006	Accepted
*H10b*	77.5	3.48	0.0000	Accepted	71.1	2.60	0.0047	Accepted
*H11a*	50.0	0.00	0.5000	Rejected	60.5	1.30	0.0968	Accepted
*H11b*	65.0	1.90	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H12a*	15.0	- 4.43	1.0000	Rejected	15.8	- 4.22	1.0000	Rejected
*H12b*	15.0	- 4.43	1.0000	Rejected	13.2	- 4.54	1.0000	Rejected
*H12c*	47.5	- 0.32	0.6255	Rejected	52.6	0.32	0.3745	Rejected
*H12d*	82.5	4.11	0.0000	Accepted	84.2	4.22	0.0000	Accepted
*H12e*	60.0	1.26	0.1038	Rejected	73.7	2.92	0.0018	Accepted
*H12f*	60.0	1.26	0.1038	Rejected	73.7	2.92	0.0018	Accepted
*H12g*	85.0	4.43	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H13a*	90.0	5.06	0.0000	Accepted	76.3	3.24	0.0006	Accepted
*H13b*	50.0	0.00	0.5000	Rejected	73.7	0.00	0.5000	Rejected
*H13c*	92.5	5.38	0.0000	Accepted	84.2	4.22	0.0000	Accepted
*H13d*	80.0	3.79	0.0000	Accepted	89.5	4.87	0.0000	Accepted
*H14a*	92.5	5.38	0.0000	Accepted	94.7	5.52	0.0000	Accepted
*H14b*	87.5	4.74	0.0000	Accepted	78.9	3.57	0.0002	Accepted
*H14c*	82.5	4.11	0.0000	Accepted	76.3	3.24	0.0006	Accepted
*H14d*	87.5	4.74	0.0000	Accepted	86.8	4.54	0.0000	Accepted
*H14e*	90.0	5.06	0.0000	Accepted	71.1	2.60	0.0047	Accepted

	Activities	Scopes	ID
Goal	Reducing risks and uncertainties	Strategic, Market and Portfolio	4

Strategies	Identify changes in market and technologies	Strategic	5
	Balance the portfolio of products	Portfolio	5
	Propose changes in the product portfolio	Strategic and Portfolio	5
	Establish scenarios for portfolio	Portfolio	4
	Analyze customer value in a product	Strategic and Market	4
	Identify trends in the market	Market	4

Options	Train Professionals	Strategic and Market	4
	Invest in resources	Strategic and Market	4
	Identify constraints of resources, capability and competencies	Strategic and Portfolio	4

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