In Brazil, cargo transportation services are predominantly based on truckloads and are dependent mostly on for-hire trucking. This paper reports on a survey conducted with 105 carriers - listed at "Exame - Melhores e Maiores" magazine ranking - to evaluate the major factors related to the satisfaction with the services provided, and also to cluster carriers in terms of common requirements of transportation services. Results indicate three major groups of carriers, in which the service quality perceptions depend on the intensive use of for-hire trucking, the aggregate volume transported per year, and the shipments required safety levels.
Factors; Satisfaction; Cargo transportation; For-hire trucking; Segmentation
