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PRODUCTION OF SUBJECTIVITY AND SUBJECTIVE FIGURES IN CONTEMPORARY CAPITALISM

Abstract:

This article aims to analyze the relationship between the production of subjectivity and neoliberal crisis, taking as a reference the contributions of Gilles Deleuze and Félix Guattari, Maurizio Lazzarato, Antônio Negri and Michael Hardt on the topic. To this end, we present some of the main concepts related to the way Deleuze and Guattari understood subjectivity and its production in relation to the current capitalist paradigm. Next, we analyze the subjective figures produced by neoliberal crisis, presented by Negri and Hardt and the possibilities of resistance or deviation in the face of the dominant forms of subjectivities produced by capitalism.

Keywords:
Schizoanalysis; Production of Subjectivity; Capitalism; Control Society; Resistance.

Associação Brasileira de Psicologia Social Programa de Pós-graduação em Psicologia, Universidade Federal de Pernambuco, Centro de Filosofia e Ciências Humanas (CFCH), Av. da Arquitetura S/N - 7º Andar - Cidade Universitária, Recife - PE - CEP: 50740-550 - Belo Horizonte - MG - Brazil
E-mail: revistapsisoc@gmail.com