ABSTRACT
Association norms for 1004 Brazilian Portuguese words are presented. The free association paradigm was applied collecting the first word associated with the cue, thus avoiding response chaining and response inhibition. At least 100 participants produced the first associate of each word cue. Eight hundred seventy one undergraduates enrolled in 44 majors in public and private universities participated in the research. The norms report Forward Association Strength of all word cues and Backward Association Strength is included in several words. The number of associates per cue varied from 2 to 26. Stronger cue-to-target associations corresponded to the first six associative positions. Issues related to the validity and generality of norms are discussed.
Keywords:
norms; free association; Forward Association Strength; Backward Association Strength
