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A contabilidade tradicional e a contabilidade baseada em valor

Important advances are observed in the way companies perform. Modern company management discards the conventional profit and yield measurement position and gives room to management directed towards shareholder wealth. The growth of competitiveness usually demands great investments with a view to additional market share earnings, whose economic recovery is usually evaluated as difficult. Creating value for the shareholders demands financial strategies and new corporate success measures, aimed at adding wealth for its proprietors. Bearing this in mind, a more outstanding and sophisticated performance is demanded from accounting with a view to covering the information needs of the various market agents in a modern company management environment. This study aims to: (i) disclose the importance of accounting in modern company management; (ii) make researchers and accounting professionals aware of the urgent need to modernize the accounting system; (iii) present the foundations of a value-based management model, in comparison with the traditional profit-focused management procedures; and (iv) disclose the relevance of accounting information from the perspective of economic essence.

accounting; finance; accounting adjustments; corporate finance


Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade, Departamento de Contabilidade e Atuária Av. Prof. Luciano Gualberto, 908 - prédio 3 - sala 118, 05508 - 010 São Paulo - SP - Brasil, Tel.: (55 11) 2648-6320, Tel.: (55 11) 2648-6321, Fax: (55 11) 3813-0120 - São Paulo - SP - Brazil
E-mail: recont@usp.br