The process of disinformation and informational behavior an analysis on the choice of vote for the 2020 municipal elections

ABSTRACT

Introduction:

The article analyzes how the disinformation process, through the fake news, can influence the informational behavior of voters/residents of the East Zone of the city of Manaus/Amazonas, in the decision of the vote for the municipal elections of 2020, thus, it sought to present the disinformation process as a product of political, social, communicational and cultural influence, in addition to investigate the behavioral profile of voters from the phenomena of influence of the spread of fake news disseminated in digital media and observe the behavioral relationships established in these processes.

Method:

The method of theoretical-methodological analysis was based on the Theory of Political Action, whose application of the study occurred from the collection of data through the remote questionnaire and interview in Google Forms, made available and managed in WhatsApp groups.

Results:

The results showed that the behavioral aspect of voters, both in the informational field and within the politics and social context portrayed in the research, presented itself as quite heterogeneous, being then observed that there is a predilection of voters for the more traditional communication vehicles, such as TV and Radio, even if the consumption of information clearly originates from news broadcast in social media and instant messaging groups.

Conclusion:

It is considered that the decision to vote and the criteria for choosing candidates suffered direct influences of the type of informational content consumed by voters, regardless of the type of media (traditional or alternative), and it can be inferred that their informational behavior tends to be dictated by false news or low-quality information.

KEYWORDS:
Disinformation; Information behavior; Communication; Politics - Brazil