ETHNOMETODOLOGY AND ITS BACKGROUNDS IN BONS SONS: DISCOVERING PATHWAYS

In management studies there is a debate about what people actually do and / or how they do it. In order to understand everyday life, it is necessary to experience reality in order to generate interpretations regarding the context of the formation of practices, which refers to the use of ethnomethodology. Bearing in mind that there is little information on the use of ethnomethodology as a method in empirical research applied in the field of studies in administration, this work aims to discuss the theoretical and methodological path adopted to build a study in the field of administration using as a methodological basis ethnomethodology. To this end, the processes involved in carrying out applied research focusing on the approach of the field and the construction of the corpus and the interpretation of constructs are described. This study resulted in some relevant aspects, namely: local and personal connection, density of immersion, interpretation of daily life and transparency in interactions and identification of key people.

Keywords:
Daily life; Social Practices; Ethnomethodology; Administration