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Youth and fast food restaurants: the tough face of flexible labor

This study analyzes how labor relations operate in the world of youth based on the reported experiences of male and female workers in the McDonald's fast food restaurants in the city of Florianópolis from 2000 - 2007. It was found that the production and service system in this sector is guided by Fordist and Toyotist strategies. This fast food system seeks to forge a certain kind of worker, understood as "multifunctional," "interchangeable" and "discardable" to the degree that, under the euphemism of flexibilization, it utilizes labor in the quantity, place and time desired. To do so, specific training is conducted in which the high turnover of these attendants does not make the business of the fast food restaurants unviable.

labor relations; youth; time present


Programa de Pós-Graduação em Serviço Social e Curso de Graduação em Serviço Social da Universidade Federal de Santa Catarina Universidade Federal de Santa Catarina , Centro Socioeconômico , Curso de Graduação em Serviço Social , Programa de Pós-Graduação em Serviço Social, Campus Universitário Reitor João David Ferreira Lima, 88040-900 - Florianópolis - Santa Catarina - Brasil, Tel. +55 48 3721 6524 - Florianópolis - SC - Brazil
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