Resumo em Inglês:

Purpose This study aims to examine the relationship between digital transformation search volume and stock returns in the Vietnamese stock market. Design/methodology/approach The authors collected weekly data from Google Trends and vn.investing.com, spanning from week 33 of 2019 to week 32 of 2023. Using this data set, the authors used various quantitative approaches, including VAR-Granger, Ordinary Least Squares (OLS) and Copula, to test the relationships between variables. Findings The results obtained from VAR-Granger analysis reveal a unidirectional causality from digital transformation search volume to the stock returns of VN-Index, VN-30 and VN-100. Findings from the OLS indicate a negative lagged impact of search volume on digital transformation for stock returns. Moreover, using the Copula approach, the authors determine that the structural dependency between the search volume for digital transformation and the VN-Index follows a normal distribution. This suggests that simultaneous positive and negative changes between the variables are equally likely to occur. Research limitations/implications The study is meaningful further research. Practical implications The study is meaningful for stakeholders: investors and policymakers. Originality/value By offering these insights, this paper contributes to a deeper understanding of the relationship between digital transformation and firm performance within the stock exchange market.

Resumo em Inglês:

Purpose How can companies balance marketing and research and development (R&D) to sustain competitive advantage through performance? Although these resources are widely recognized as key strategic investments, it remains unclear under what conditions and time frames they generate sustained impacts on firm performance. This study aims to examine the individual and combined impacts of marketing and R&D on market share and profitability over time, while accounting for prior performance levels. Design/methodology/approach Using 18 years of panel data, the authors examine how marketing and R&D investments affect market share and return on assets over a four-year period and under four distinct prior performance conditions. Findings Marketing yields rapid market-share gains but loses strength over time, whereas R&D offers slow yet steady improvements in market share and profitability. Joint investments yield modest but consistent profit gains, particularly when firms previously had low market power and high profit efficiency. Marketing, either alone or in combination with R&D, enhances future profitability for firms that previously had weak market power and efficiency, whereas firms strong in both dimensions face diminishing returns. Research limitations/implications The evidence clarifies how marketing and R&D investments dynamically shape firm performance, offering a more precise understanding of their interaction and sustainability. Practical implications Managers can use these insights to allocate financial resources strategically, thereby optimizing both short-term and long-term performance. Social implications Empowering companies to harness sources of competitive advantage improves sustained performance, thereby enhancing firm-level competitiveness and the persistence of profitability over time. Originality/value This research uniquely integrates marketing and R&D investment strategies, demonstrating how their interplay, contingent on prior performance, sustains long-term competitive advantage.

Resumo em Inglês:

Purpose This study aims to examine a competency model of social commerce (s-commerce) for small and medium-sized enterprises (SMEs) performance and explores the moderating effect of locus of control on s-commerce success. Design/methodology/approach Based on the technology-organization-environment (TOE) framework, the authors collected 414 samples and analyzed them using structural equation modeling. Findings The study finds that information and communication technologies, business processing, security and privacy, trust and governmental support each have a significant positive effect on s-commerce success for SMEs. Customer service, organizational culture and support from business partners do not significantly affect s-commerce success. In addition, locus of control strongly moderates the relationships between specific TOE factors – namely, business processing, security, trust and government support – and s-commerce success, either strengthening or weakening these effects depending on the individuals’ locus of control. Research limitations/implications The study records data from a single country and looks at SMEs from a variety of industries, thus caution is required to generalize the findings. Practical implications This study highlights how emerging technologies drive s-commerce success, especially in boosting revenue and sales through advanced generation and materials. Social implications These results highlight the value of s-commerce in the TOE framework for understanding key aspects of SME performance and sustainability. Originality/value This study identifies key future research areas for SMEs’ e-commerce, emphasizing digital marketing strategies to guide future research on s-commerce growth.

Resumo em Inglês:

Purpose This study aims to explore the factors influencing digital adoption within family businesses, highlighting its role in ensuring operational continuity, competitiveness and long-term viability. Design/methodology/approach A qualitative multiple-case study incorporated in-depth interviews with representatives from 13 family businesses across diverse industries. Data were analysed using thematic coding and cross-case analysis to identify key themes and rationales behind digital adoption. Findings This study identifies nine primary rationales for digital adoption: agility, collaboration, competitiveness, cost efficiency, productivity, innovation, sales orientation, time savings and operational streamlining. This study proposed a conceptual model to illustrate these forces. Research limitations/implications The findings enrich existing literature on family business digitalization by identifying key drivers and proposing a conceptual framework. Given its geographic focus, scholars should cautiously generalize findings. Practical implications Family business practitioners can leverage the identified forces to adopt digital technologies strategically, enhancing operational efficiency and market relevance. Social implications Digital adoption supports family business sustainability, job creation and long-term economic contributions. Originality/value This research provides actionable insights into digital adoption rationales for the family business operating within a developing economy.