This paper describes the evaluation of the video "Eating... the fruit or the product?", conceived as a nutrition education strategy for adolescents. The purposes of the research were to identify the elements of the video that stimulated the participants' reflection about the argumentation topics and to identify the elements of the script that made it easier or more difficult for adolescents to understand the theme. The method was based on qualitative and quantitative analyses. The subjects were 14 office-boys from a public institution in the state of São Paulo, Brazil. The data were collected in two phases: the first one included a workshop with the group, and the second phase involved an individual interview, three months later. The elements that stimulated the adolescents' reflection were the characters symbolizing the brand influence and the advertising power, and a scene of a man eating in the garbage. Difficulties came from scenes which were silent, abstract or based on values different from the ones of the office-boys' social class.
strategies; nutrition education; adolescence
