Abstract
This paper explores in which context the behavioral sciences become relevant to financial education initiatives in the country. From an ethnographic approach, I examine the importance of the Financial Education and Investor Behavior Conference as a tool to bring together dispersed agents and confer legitimacy and congruence to a set of theories that − at the intersection of psychology and economics − discuss the mechanisms of decision making.
Keywords
Financial education; behavioral sciences;
homo oeconomicus
; public policy
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