Abstract
Inscribed in the field of the history of sexuality, this article approaches the post Second World War Argentinian eugenic criticism about the traditional practices of seduction, such as the “flirteo”, “piropo” and “levante”. Finding its main theoretical support in a sexual morality based on the imperative of sexuality (only) for reproduction, as it was promoted by the most accepted variant of the Galtonian discipline in Argentina, the eugenic critic on these practices considers them as indicators of moral aptitudes of future spouses. Recognizing the need for an approach of this eugenic ideas from a longue durée historical perspective, the article focuses on the proposal for the normalization of seduction strategies promoted by local late-eugenics, comprised in the period 1945-1980.
Keywords
history of biopolitics; eugenics; seduction; flirt; Argentina.