LinkedIn as a data source to rank universities according to graduate’s employability in top companies

MORENO-DELGADO, Alicia; ORDUÑA-MALEA, Enrique; REPISO, Rafael

doi:10.1590/2318-0889202032e200023

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THEMATIC SECTION: DATA AND INFORMATION IN ONLINE ENVIRONMENTS • Transinformação 32 • 2020 • https://doi.org/10.1590/2318-0889202032e200023 copy

LinkedIn as a data source to rank universities according to graduate’s employability in top companies

LinkedIn como fonte de dados para classificar as universidades de acordo com a empregabilidade dos licenciados em empresas de topo

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

The purpose of this study is to determine the feasibility of ranking universities considering the number of its graduates employed in top companies (selective employability), as mapped through LinkedIn. To achieve this, we analyzed the presence of 3,716,720 graduates from eighty Spanish universities hired by the Iberian Index companies, considering the percentages of graduates from each university working in those companies. The index obtained presents a short statistical range to correctly discriminate all universities. Moreover, the selective employability indicator is influenced by the distance between universities and companies (i.e., companies attract graduates from universities near their headquarters). This issue jeopardizes the use of this metric as a standalone ranking indicator. Finally, LinkedIn shows several limitations as a data source (mainly representativeness, reliability, and accuracy).

Keywords:
Employability; IBEX35; Social media; Spain; Higher Education Institutions; University rankings

Rank	QS Rank	University	Status	Graduates	Alumni LinkedIn	Alumni IBEX35	IBEX35 Rate (%)
1		Internacional Menéndez Pelayo	Public	4,736	2,103	150	7.13
2		Pontificia Comillas	Private	49,862	49,200	2,926	5.95
3	5	Politécnica de Madrid	Public	140,061	154,073	8,410	5.46
4		Pública de Navarra	Public	36,203	16,667	852	5.11
5	7	Carlos III de Madrid	Public	57,529	74,011	3,675	4.97
6	10	Alcalá	Public	85,871	63,207	2,862	4.53
7	8	Autónoma de Madrid	Public	152,386	119,224	4,864	4.08
8		Cantabria	Public	52,467	26,938	1,057	3.92
9		Pontificia de Salamanca	Private	42,069	22,037	821	3.73
10		CEU San Pablo	Private	35,621	50,412	1,871	3.71
11		Deusto	Private	71,531	50,322	1,827	3.63
12		Politécnica de Cartagena	Public	13,337	11,051	397	3.59
13		Francisco de Vitoria	Private	13,110	19,054	666	3.50
14		La Coruña	Public	78,375	32,311	1,123	3.48
15	11	Rey Juan Carlos	Public	62,332	75,785	2,614	3.45
16	15	Pompeu Fabra	Public	49,741	69,863	2,315	3.31
17		Oviedo	Public	134,831	56,037	1,856	3.31
18		Alfonso X El Sabio	Private	36,605	20,519	672	3.28
19	2	Complutense de Madrid	Public	484,018	317,139	10,043	3.17
20		Oberta de Catalunya	Public	49,695	77,343	2,381	3.08
21		Castilla-La Mancha	Public	115,157	41,003	1,251	3.05
22		Nacional de Educación a Distancia	Public	139,338	108,196	3,255	3.01
23		Valladolid	Public	146,758	59,576	1,787	3.00
24		Illes Balears	Public	48,953	22,095	612	2.77
25		León	Public	69,229	30,816	837	2.72
26		Distancia de Madrid	Private	7,777	8,689	232	2.67
27		Católica de Ávila	Private	5,235	4,901	130	2.65
28		Europea de Madrid	Private	33,769	43,590	1,108	2.54
29		Abad Oliva CEU	Private	2,899	7,101	178	2.51
30		Antonio de Nebrija	Private	14,732	22,096	548	2.48
31		Extremadura	Public	109,754	32,829	813	2.48
32	4	Politècnica de Catalunya	Public	130,935	112,681	2,701	2.40
33		Loyola Andalucía	Private	870	3,185	73	2.29
34	13	Zaragoza	Public	169,610	68,491	1,518	2.22
35		País Vasco	Public	243,678	71,912	1,570	2.18
36		Burgos	Public	34,262	15,701	342	2.18
37		Vigo	Public	83,750	41,336	893	2.16
38	1	Navarra	Private	65,374	44,164	917	2.08
39		Rovira i Virgili	Public	50,437	26,648	550	2.06
40	3	Barcelona	Public	289,915	223,043	4,505	2.02
41		San Jorge	Private	2,642	5,301	104	1.96
42		La Rioja	Public	23,228	10,456	198	1.89
43		Santiago de Compostela	Public	145,895	61,054	1,151	1.89
44		Camilo José Cela	Private	38,698	29,092	546	1.88
45		Europea Miguel de Cervantes	Private	2,167	8,820	164	1.86
46		Alicante	Public	101,565	57,585	1,060	1.84
47	6	Autònoma de Barcelona	Public	184,697	146,992	2,691	1.83
48		Las Palmas de Gran Canaria	Public	63,041	32,816	594	1.81
49		Málaga	Public	130,675	67,829	1,218	1.80
50		Lleida	Public	37,712	17,164	306	1.78
51		Sevilla	Public	251,460	132,072	2,314	1.75
52		Jaén	Public	56,239	23,295	404	1.73
53	12	Salamanca	Public	146,830	84,287	1,459	1.73
54		Internacional de La Rioja	Private	30,030	20,642	355	1.72
55		Cádiz	Public	87,378	33,244	556	1.67
56		Europea de Canarias	Private	467	484	8	1.65
57	9	Politècnica de València	Public	114,985	96,117	1,534	1.60
58		Murcia	Public	130,078	48,070	755	1.57
59		Ramon Llull	Private	59,590	32,636	512	1.57
60		Huelva	Public	41,262	17,067	262	1.54
61		Girona	Public	52,323	28,332	430	1.52
62		Vic	Private	18,799	11,923	178	1.49
63	14	València	Public	255,533	109,597	1,631	1.49
64		Miguel Hernández de Elche	Public	31,201	21,728	296	1.36
65		Granada	Public	254,339	115,513	1,543	1.34
66		La Laguna	Public	86,420	34,121	448	1.31
67		Córdoba	Public	78,713	30,062	379	1.26
68		Jaume I	Public	36,367	15,933	197	1.24
69		Pablo de Olavide	Public	21,011	25,850	308	1.19
70		Católica San Antonio	Private	27,927	14,215	167	1.17
71		Internacional de Valencia	Private	9,533	4,760	54	1.13
72		Almería	Public	41,869	19,166	211	1.10
73		Mondragon Unibertsitatea	Private	16,944	9,994	101	1.01
74		CEU Cardenal Herrera	Private	17,485	15,483	157	1.01
75		Internacional de Catalunya	Private	11,562	10,620	107	1.01
76		Company Institute	Private	8,887	1,429	13	0.91
77		Católica de Valencia	Private	25,795	11,753	71	0.60
78		Internacional de Andalucía	Private	1,392	4,301	20	0.47
79		Europea del Atlántico	Private	736	3,758	16	0.43
80		Isabel I	Private	8,329	7,810	28	0.34

Company	Sector	Location	Full-Time Employees	LinkedIn Employees	Number of Graduates	%	Number of Universities
Telefónica	Communication services -Telecom Services	Madrid	118,022	90,857	10,705	11.8	79
BBVA	Financial Services - Banks -Diversified	Basque Country	126,332	79,169	10,119	12.8	79
Indra	Technology - Information Technology Services	Madrid	49,082	29,930	10,090	33.7	76
Banco Santander	Financial Services - Banks -Diversified	Cantabria	201,017	102,206	8,429	8.2	77
Caixabank	Financial Services - Banks -Regional	Valencia	35,669	9,742	6,812	69.9	76
Banco Sabadell	Financial Services - Banks -Regional	Valencia	24,997	8,366	4,415	52.8	77
Mapfre	Financial Services - Insurance -Specialty	Madrid	34,507	20,602	3,971	19.3	79
Repsol	Energy - Oil & Gas Integrated	Madrid	25,705	17,195	3,887	22.6	74
Inditex	Consumer Cyclical - Apparel Retail	Galicia	167,897	40993	3,784	9.2	76
Acciona	Industrials - Engineering & Construction	Madrid	38,980	9,636	3,621	37.6	78
Bankia	Financial Services - Banks -Regional	Valencia	16,051	6,085	3,603	59.2	74
Bankinter	Financial Services - Banks -Regional	Madrid	8,512	5,006	3,127	62.5	77
Ferrovial	Industrials - Infrastructure Operations	Madrid	78,316	22,710	2,991	13.2	74
Técnicas Reunidas	Basic Materials - Industry and Construction	Madrid	8,971	6,581	2,908	44.2	72
Endesa	Utilities - Utilities - Regulated Electricity/Power	Madrid	9,923	6,531	2,609	39.9	73
Gas natural	Utilities - Utilities - Regulated Gas	Madrid	11,880	8,027	2,309	28.8	77
Iberdrola	Utilities - Utilities - Diversified	Basque country	34,584	10,773	2,120	19.7	71
Melia Hotels	Consumer Cyclical - Lodging	Balearic Islands	21,263	6,911	1,939	28.1	77
Siemens Gamesa	Industrials - Specialty Industrial Machinery	Basque country	24,453	10,570	1,574	14.9	73
Aena	Industrials - Airports & Air Services	Madrid	7,629	3,410	1,458	42.8	72
Grifols	Healthcare - Drug Manufacturers - General	Catalonia	22,000	7,332	1,403	19.1	63
Amadeus	Technology - Information Technology Services	Madrid	15,967	12,555	967	7.7	62
Red Eléctrica	Utilities - Utilities - Regulated Electricity/Power	Madrid	1,816	977	816	83.5	60
Dia	Consumer Defensive - Discount Stores	Madrid	43,692	6,633	810	12.2	65
Arcelormittal	Basic Materials - Steel	Luxembourg	208,583	30,206	762	2.5	55
Enagas	Utilities - Utilities - Regulated Gas	Madrid	1,452	915	700	76.5	59
Mediaset	Communication services - Broadcasting	Madrid	1,247	776	655	84.4	59
Cellnex	Communication services - Telecom Services	Madrid	1,437	870	508	58.4	57
Viscofan	Consumer Cyclical - Packaging & Containers	Navarra	4,639	392	173	44.1	31
Abertis	Industrials - Engineering & Construction	Madrid	15,046	342	166	48.5	32
IAG	Industrials - Airlines	Madrid	65,808	626	101	16.1	37
Acerinox	Basic Materials - Steel	Madrid	6,809	189	90	47.6	24
Merlin	Real Estate - REIT - Diversified	Madrid	176	104	78	75.0	31
Colonial Socimi	Real Estate - REIT - Office	Madrid	200	477	48	10.1	15

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[1] Correspondencia para/Correspondence to: E. ORDUÑA-MALEA. E-mail: <enorma@upv.es>.