Tourist products for experience seekers in Line & Gilmore’s dimension of entertainment: New characteristics and trends for Paraná

Abstract:

Tourist activity is currently receiving new demand profiles, prompting those responsible for tourism management look for ways to improve how products are presented the market and delivered to the consumer. This article aims to diagnose Pine & Gilmore’s (1999) attractions related to the dimension of entertainment, in the state of Paraná. For this, it adopts exploratory bibliographical research, together with document analysis of the Paraná Tourist Plan 2026 - pact for a smart destination. First, a quantitative data survey was carried out on the tourism potential of the state of Paraná, followed by a qualitative analysis of the attractions of the state. This research showed how the state of Paraná is organizing its tourism activity through management strategies based on the economy of experience. It is concluded that Pine & Gilmore’s (1999) dimensional model of consumption promotes the presentation of experience products for tourism. This enables the tourist destination to serve specific consumers, as the dimensions built by those authors enable a knowledge of supply and demand to be acquired.

Key-words:
Marketing; Tourist Parana 2026; Entertainment