Abstracts
Abstract
This study aims to investigate the relationship between the dimensions of knowledge-based dynamic capabilities in innovation performance, operationalized by organizational innovation measures, in organic food production units. The research was carried out using a seven-point Likert questionnaire that measures the relationship between dynamic knowledge-based capabilities (Zheng et al., 2011) and organizational innovation (Camisón & Villar-López, 2010) in a sample of 154 organic food production units collected at ecological fairs in the metropolitan region of Porto Alegre, state of Rio Grande do Sul, Brazil. For data analysis, structural equation modeling was used. The results indicated that knowledge acquisition, generation and combination skills are important positive determinants for organizational innovation. The approach is groundbreaking in the literature as it addresses and broadens knowledge about the process of building knowledge resources and organizational innovation and adds an analysis model for studies in the interdisciplinary field of dynamic capabilities based on resource knowledge and organizational innovations. It contributes to the theory by reporting on empirical quantitative data through a measurement scale adapted and validated based on the proposal of Zheng et al. (2011).
Keywords:
dynamic capabilities; organizational innovation organic agriculture; Brazil
Resumo
O presente estudo tem por objetivo investigar a relação das dimensões das capacidades dinâmicas baseadas em conhecimento no desempenho de inovação, operacionalizado pela medida inovação organizacional, em unidades de produção de alimentos orgânicos. A pesquisa foi desenvolvida por meio de um levantamento em que foi aplicado um questionário do tipo Likert de sete pontos que mede a relação entre as capacidades dinâmicas baseadas em conhecimento (Zheng et al., 2011) e inovação organizacional (Camisón & Villar-López, 2010) em uma amostra de 154 unidades de produção de alimentos orgânicos coletados em feiras ecológicas na região metropolitana de Porto Alegre, estado do Rio Grande do Sul, Brasil. Para análise dos dados foi utilizada a modelagem de equações estruturais. Os resultados demonstraram que as capacidades de aquisição, geração e combinação de conhecimento são importantes determinantes positivos para a inovação organizacional. Os resultados demonstraram que as capacidades de aquisição, geração e combinação de conhecimento são importantes determinantes positivos para a inovação organizacional. A abordagem é inovadora na literatura por abordar e ampliar o conhecimento sobre o processo de construção do recurso conhecimento e inovação organizacional além de acrescentar um modelo de análise para os estudos no campo interdisciplinar das capacidades dinâmicas baseadas no recurso conhecimento e inovações organizacionais. Contribui para a teoria ao relatar uma pesquisa empírica de dados quantitativos por meio de uma escala de mensuração adaptada e validada a partir da proposta de Zheng et al. (2011).
Palavras-chave:
capacidades dinâmicas; inovação organizacional; agricultura orgânica; Brasil
1. Introduction
Organic agriculture has grown significantly with global food and beverage sales totaling €$ 120 billion in 2020. In that same year, it is mentioned that there are 2.97 million hectares of organic agricultural land around the world. Brazil has the largest organic products market in Latin America, with 1.3 million hectares of organic agricultural land in 2020. Available data from 2016 shows that Brazil was responsible for €$126.5 million in exports (Willer et al., 2022Willer, H., Trávníček, J., Meier, C., & Schlatter, B. (Eds.). (2022). The World of Organic Agriculture. Statistics and Emerging Trends 2022. Frick, Switzerland: IFOAM – Organics International and Research Institute of Organic Agriculture FiBL.). The growth of this market is highlighted on the one hand by the emergence of eco markets along with the retail trade in organic products (Scialabba, 2005Scialabba, N. E. (2005). Global trends in organic agriculture markets and countries’ demand for FAO assistance. Rome: International Farming Systems Association. Retrieved in 2023, September 29, from http://binet-repository.weebly.com/uploads/2/1/0/0/21005390/global_trends_in_organic_agriculture
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). On the other hand, it presents a heterogeneous profile of its consumers who increasingly demand these products (Dias et al., 2016Dias, V. V., Schuster, M. S., Talamini, E., & Révillion, J. P. (2016). Scale of consumer loyalty for organic food. British Food Journal, 118(3), 697-713.).
With the organic food market prospects for growth, it is vitally important to link consumer needs with the ability of companies to offer these products and exploit these opportunities. Not only explore but develop dynamic capabilities to create, expand, and modify how they compete. Helfat et al. (2007)Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. G. (2007). Dynamic capabilities: understanding strategic changes in organizations. Malden, MA: Blackwell Publishing. mention that in changing contexts, companies must explore and adapt to changes in their business environment while seeking opportunities through innovation.
In this study, dynamic knowledge-based capabilities are understood as organizational and strategic processes by which organic food production units manipulate resources that shape, hold, and renew them to generate new organizational assets. Therefore, innovation is approached as a knowledge process that transforms knowledge into new products and services (Wilson, 2007Wilson, G. (2007). Knowledge, innovation and re-inventing technical assistance for development. Progress in Development Studies, 7(3), 183-199.).
The perspective of privileged innovation is the approach of organizational innovation adopted by the field of study of Administration (Gopalakrishnan, 2000Gopalakrishnan, S. (2000). Unraveling the links between dimensions of innovation and organizational performance. The Journal of High Technology Management Research, 11(1), 137-153.). Damanpour (1991)Damanpour, F. (1991). Organizational Innovation: A Meta- Analysis of Effects of Determinants and Moderators. Academy of Management Journal, 34(3), 555-590. calls it administrative innovation because it is related to the organizational structure and administrative processes, indirectly related to the basic work activities of an organization, and more directly related to innovation management.
In the field of study of the determinants of innovation, there is a broad discussion that encompasses several perspectives, ranging from the evaluation of the influence of internal (formal or informal company) or external (micro or macro) organizational factors, in different contexts (Jantz, 2012Jantz, R. C. (2012). A framework for studying organizational innovation in research libraries. College & Research Libraries, 73(6), 525-542.; Panizzon et al., 2013Panizzon, M., Milan, G. S., & Toni, D. (2013). Internacionalização, criatividade organizacional e as capacidades dinâmicas baseadas em conhecimento como determinantes da inovação. Revista de Administração e Inovação, 10(4), 253-282.). However, the analysis of innovation has long been restricted to technology, especially products and processes, while less research has been focused on organizational innovation (Fontan et al., 2004Fontan, J. M., Klein, J. L., & Tremblay, D. G. (2004). Innovation and society: broadening the analysis of the territorial effects of innovation. Géographie, Économie. Société, 6(2), 115-128.; Chuang et al., 2014Chuang, L. M., Liu, C. C., & Tsai, W. C. (2014). The Organizational innovativeness inventory for information and electronic enterprises: development and validation. Journal of Economics and Behavioral Studies, 6(4), 302-309.). This fact is clear in the survey of publications on the subject by Birkinshaw & Mol (2006)Birkinshaw, J., & Mol, M. (2006). How management innovation happens. Sloan Management Review, 47(4), 81-88. who found more than 12,700 articles related to technological innovation against only 114 articles on managerial innovation.
Although the dynamic capabilities perspective has become an influential framework for understanding companies' competitive advantages, few empirical studies have been noted (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.). In this sense, this study is empirical, and its context of analysis is the organic agriculture in Southern Brazil. In this sector, Mazzoleni & Oliveira (2010)Mazzoleni, E. M., & Oliveira, L. G. (2010). Inovação Tecnológica na Agricultura Orgânica: estudo de caso da certificação do processamento pós-colheita. Revista de Economia e Sociologia Rural, 48(3), 567-586. identified characteristics that resemble the dynamic capabilities of Zollo & Winter (2002)Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339-351. when studying the technological capabilities of the vegetable processing agribusiness of an organic production enterprise in the Brazilian Midwest. Burton et al. (1998)Burton, M., Rigby, D., Young, T., & Souza Filho, H. M. (1998). Adoção de tecnologias sustentáveis no Paraná. Revista de Economia e Sociologia Rural RESR, 36(4), 71-94. investigated potential determinants of producers' decisions to adopt or not adopt organic/biodynamic technologies. Cislaghi et al. (2019)Cislaghi, T. P., Wegner, D., Vieira, L. M., & Fernandes, E. B. (2019). Incentivos competitivos e cooperativos em relações diádicas: um estudo de caso na cadeia de uvas orgânicas. Revista de Economia e Sociologia Rural, 57(3), 413-427. analyzed how competitive and cooperative incentives originating from the buying company influence the economic outcomes of its suppliers. Melo & van Bellen (2022)Melo, P. T. N. B., & van Bellen, H. M. V. (2022). Institutional dimension for sustainable development: the relationship of organic and conventional cotton farming with government. Revista de Economia e Sociologia Rural, 60(1), e224662. https://doi.org/10.1590/1806-9479.2021.224662.
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demonstrated how family-based organic cotton production involves relationships oriented regarding economic, social, and environmental objectives. Brito et al. (2023)Brito, T. P., Aragão, S. S., Souza-Esquerdo, V. F., & Pereira, M. S. (2023). Perfil dos agricultores orgânicos e as formas de avaliação da conformidade orgânica no estado de São Paulo. Revista de Economia e Sociologia Rural, 61(3), e260825. described the profile of organic producers, analyzing spatial distribution, the adopted organic compliance assessment system, and productive diversity. Oliveira et al. (2024)Oliveira, M. A., Machado, G. A., Pereira, M. S., & Pantoja, M. J. (2024). Inovações na agricultura orgânica: revisão sistemática e bibliométrica de literatura. Revista de Economia e Sociologia Rural, 62(2), e269069. show that innovation in organic agriculture is based on human agency, as collective actions were cited as modernizing and innovative initiatives in the field.
It is worth noting that organic agriculture in Brazil in 2021 had twenty-five thousand organic production units, the majority of which were family farming, and has grown significantly with domestic market revenues of R$ 6,5 billion, an increase of 12% compared to the previous year (Associação de Promoção dos Orgânicos, 2022Associação de Promoção dos Orgânicos – Organis. (2022, November). Com 12% de avanço mercado de orgânicos sustenta curva acentuada de crescimento. Retrieved in 2023, September 29, from https://organis.org.br/imprensa/com-12-de-avanco-mercado-de-organicos-sustenta-curva-acentuada-de-crescimento/
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).
Given the relative scarcity of studies on this subject in this field, it is valid to carry on research focused on dynamic capabilities and organizational innovation. Striving to advance the debate, this study seeks to answer the following research question: ‘How do the dimensions of dynamic knowledge-based capabilities relate to the dimensions of organizational innovation?’. Lee & Kelley (2008)Lee, H., & Kelley, D. (2008). Building dynamic capabilities for innovation: an exploratory study of key management practies. R & D Management, 38(2), 155-168. point out that dynamic capabilities are a necessary element of the innovation process and point out that only managerial innovation can create long-term benefits (Hamel, 2007Hamel, G. (2007). The Future of Management. Boston: Harvard Business School Publishing.).
This study contributes to the literature in several aspects. Firstly, because there is little research trying to understand the applicability of organizational capacity theories in micro companies (Inan & Bititci, 2015Inan, G. G., & Bititci, U. S. (2015). Understanding organizational capabilities and dynamic capabilities in the context of micro enterprises: a research agenda. Procedia: Social and Behavioral Sciences, 210, 310-319.). Secondly, due to the focus on organizational innovation. Many studies focus their analysis only on technological innovation, especially on products and processes (Fontan et al., 2004Fontan, J. M., Klein, J. L., & Tremblay, D. G. (2004). Innovation and society: broadening the analysis of the territorial effects of innovation. Géographie, Économie. Société, 6(2), 115-128.; Freeman & Soete, 2008Freeman, C., & Soete, L. (2008). A economia da inovação industrial (Coleção Clássicos da Inovação). Campinas: Editora Unicamp.). The term innovation is predominantly linked to research and development and is associated with the creation of new products (Armbruster et al., 2008Armbruster, H., Bikfalvi, A., Kinkel, S., & Lay, G. (2008). Organizational innovation: The challenge of measuring non-technical innovation in large-scale surveys. Technovation, 28(10), 644-657.). It contributes to the literature since it empirically tests the models by Zheng et al. (2011)Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051. and Camisón & Villar-López (2010)Camisón, C., & Villar-López, A. (2010). Effect of SME’s international experience on foreign intensity and economic performance. Journal of Small Business Management, 28(2), 116-151. seeking a more consistent theoretical development around this theme. Finally, the empirical research presented here, based on a sample of 154 units, validates the role of dynamic knowledge-based capabilities in organizational innovation in organic farming food production units.
The paper is structured as follows. Section 2 contains a literature review and presents the theoretical foundations of the proposed hypotheses. The data and statistical methods used to test the hypotheses are described in Section 3. The results of structural equation modeling are presented and discussed in section 4. The closing section summarizes and concludes the article.
2. Theoretical Foundation
2.1 Dynamic Capabilities
Dynamic capabilities are defined by Teece et al. (1997, pTeece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.. 516) as “the ability to integrate, build and reconfigure internal and external competencies to cope with rapidly changing environments”. The term 'dynamic' is related to changes that occur in the environment of organizations (e.g. technologies, market forces, among others), while 'capacity' refers to the role of strategic management in dealing with changing environmental conditions by adapting, integrating, and reconfiguring internal and external skills, resources and organizational skills to be consistent with your ever-changing business environment (Teece et al., 1997Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.).
The concept seeks to explain the firm's adaptive capacity, through changes in its set of resources and current capacities, to deal with environmental changes and sustain competitive advantages. It reflects how an organization can seize opportunities in its business environment through value creation processes that enable it to change and renew its current processes and foster innovation to achieve a better fit with its environment (Eisenhardt & Martin, 2000Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10), 1105-1121.; Zollo & Winter, 2002Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339-351.; Helfat et al., 2007Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. G. (2007). Dynamic capabilities: understanding strategic changes in organizations. Malden, MA: Blackwell Publishing.).
To develop new capabilities required by the environment, three dimensions (positions, paths, and processes) enable the organization to adapt, integrate, and reconfigure its capacities and capabilities. According to Teece et al. (1997)Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533., organizational processes (routines or patterns of current practice and learning) are shaped by the firm's position (assets, governance structure, consumer base, external relations with suppliers and partners) and pathways (decision history) as well as technological and market opportunities, which determine the “essence of the firm's dynamic capacity and competitive advantage, that is, determine its competence” (Teece et al., 1997, pTeece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.. 518).
Since the seminal article by Teece et al. (1997)Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533., several studies have been published in varied sources with different theoretical-analytical perspectives to develop the concept of dynamic capabilities (Meirelles & Camargo, 2014Meirelles, D. S., & Camargo, A. A. B. (2014). Capacidades dinâmicas: o que são e como identificá-las? Revista de Administração Contemporânea, 18(3), 41-64.). Eisenhardt & Martin (2000)Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10), 1105-1121. advanced the understanding of dynamic capabilities, debunking the criticism of being tautological. They differ from Teece et al. (1997)Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. proposing that competitive advantage comes from existing and new resource configurations that alter the organizational resource base rather than capabilities. For Eisenhardt & Martin (2000)Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10), 1105-1121. dynamic capabilities are a set of specific and identifiable processes (homogeneity of capabilities) that use resources to match or even create market changes.
It is not only in highly dynamic environments that dynamic capabilities manifest themselves, but some companies also integrate, build, and reconfigure their skills in low-dynamic environments with low rates of change (Zollo & Winter, 2002Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339-351.; Meirelles & Camargo, 2014Meirelles, D. S., & Camargo, A. A. B. (2014). Capacidades dinâmicas: o que são e como identificá-las? Revista de Administração Contemporânea, 18(3), 41-64.). Eisenhardt & Martin (2000)Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10), 1105-1121. cite that dynamic capabilities can take on different characteristics according to two types of markets: a) in moderately dynamic markets companies depend on existing knowledge, with problem-solving processes and activities focusing on organizational routines; b) in high-speed markets focuses on the rapid creation of new situation-specific knowledge.
Zollo & Winter (2002)Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339-351. explore the concept of dynamic capabilities by proposing an alternative definition, based on evolutionary ideas, as “a learned and stable pattern of collective activity through which the organization systematically generates and modifies its operational routines to improve its effectiveness. (Zollo & Winter, 2002, pZollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339-351.. 340). In their structure, they use the term 'routines', underlining that dynamic capabilities are structured and persistent, and emerge from learning. For the authors, organizations develop dynamic capabilities through: i) accumulation of experience; ii) articulation of knowledge; iii) knowledge coding processes in the evolution of dynamic and operational routines. Knowledge plays a supporting mechanism for the evolution of routines and is related to dynamic capacity. However, Zollo & Winter (2002)Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339-351. do not offer empirical results to test the proposed model, both from the phenomenon of knowledge evolution, and from the relationship between learning, dynamic capabilities, and routines.
In the Brazilian context, discussions have followed the international literature with theoretical articles such as those by Panizzon et al. (2013)Panizzon, M., Milan, G. S., & Toni, D. (2013). Internacionalização, criatividade organizacional e as capacidades dinâmicas baseadas em conhecimento como determinantes da inovação. Revista de Administração e Inovação, 10(4), 253-282., which explore the relationships between internationalization, organizational creativity, and dynamic capabilities based on knowledge as determinants of innovation. Cardoso et al. (2015)Cardoso, A. L. J., Martins, T. S., & Kato, H. T. (2015). Revista de Administração e Inovação, São Paulo, 12(2), 38-59. map the thematic evolution of the dynamic capabilities field. Panizzon et al. (2013)Panizzon, M., Milan, G. S., & Toni, D. (2013). Internacionalização, criatividade organizacional e as capacidades dinâmicas baseadas em conhecimento como determinantes da inovação. Revista de Administração e Inovação, 10(4), 253-282. propose a framework for the analysis of dynamic capabilities based on knowledge and different types of innovation. Guerra et al. (2016)Guerra, R. M. A., Tondolo, V. A. G., Camargo, M. E. (2016). O que (ainda) podemos aprender sobre capacidades dinâmicas. Revista Ibero-Americana de Estratégia – RIAE, 15(1), 44-64. provide a review of the dynamic capabilities theme. Pereira & Macieira (2019)Pereira, A. D. S., & Macieira, R. A. (2019). A gestão do conhecimento como mecanismo de desenvolvimento de capacidades dinâmicas nas organizações. Revista Pensamento & Realidade, 34(3), 92-106. discuss how these dynamic capabilities can be developed with the aid of knowledge management.
The studies presented above form the basis of dynamic capabilities research. Its concept related to the source of competitive advantage has led to much literature in recent years, often in a non-homogeneous and consensual manner (Barreto, 2010Barreto, I. (2010). Dynamic capabilities: a review of past research and an agenda for the future. Journal of Management, 36(1), 256-280.), on a fragmented basis (Wang & Ahmed, 2007Wang, C. L., & Ahmed, P. K. (2007). Dynamic capabilities: a review and research agenda. International Journal of Management Reviews, 9(1), 31-51.). These various points of view and approaches have generated an extremely rich body of knowledge, but are often disconnected from research, pointing in different directions (Barreto, 2010Barreto, I. (2010). Dynamic capabilities: a review of past research and an agenda for the future. Journal of Management, 36(1), 256-280.), which seek to explain a variety of organizational issues (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.), leading to the emergence of a series of criticisms, such as those related to their indeterminism, tautology and inconsistency of certain assumptions (Meirelles & Camargo, 2014Meirelles, D. S., & Camargo, A. A. B. (2014). Capacidades dinâmicas: o que são e como identificá-las? Revista de Administração Contemporânea, 18(3), 41-64.; Arend & Bromiley, 2009Arend, R. J., & Bromiley, P. (2009). Assessing the dynamic capabilities view: spare change, everyone? Strategic Organization, 7(1), 75-90.). This is because the research is significantly theoretical or case-based, and the operationalization and empirical validation of the construct is still a major challenge (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.) for the advancement of the consolidation of the theory (Barreto, 2010Barreto, I. (2010). Dynamic capabilities: a review of past research and an agenda for the future. Journal of Management, 36(1), 256-280.).
In Brazil, empirical studies such as that of Souza & Amato Neto (2010)Souza, R. C., & Amato Neto, J. (2010). The entry of Brazilian fresh fruit small and medium producers into the global market. Revista de Economia e Sociologia Rural, 48(3), 521-538. have assessed the entry of small and medium-sized producers into the global market, using the global value chain and dynamic capabilities as a basis. Padilha et al. (2019)Padilha, A. C. M., Ribeiro, A. E., Azevedo, J. B., Leite, A. R., Secchi, M., & Fagundes, P. M. (2019). Capacidades dinâmicas em organizações do agronegócio: o caso da indústria de leiteria deale. Revista da Universidade Vale do Rio Verde, 17(1), 1-12. investigated dynamic capabilities as a competitive advantage based on the resources and competencies of a dairy factory. Nascimento & Zawislak (2020)Nascimento, L. S., & Zawislak, P. A. (2020). The boundedness of innovation capabilities and the need of complementarity for agribusiness firms. In XXIII SEMEAD Seminários em Administração. Online. discuss how commercialization and cooperation relationships can complement the limited innovation capabilities of agribusiness companies. Leo et al. (2022)Leo, R. M., Camboim, G. F., Avila, A. M. S., Reichert, F. M., & Zawislak, P. A. (2022). Innovation capabilities in agribusiness: evidence from Brazil. RAUSP Management Journal, 57(1), 65-83. researched innovation capabilities for selected Brazilian agribusiness companies across different stages of the value chain. It is evident that the national literature also features various studies seeking to explain various issues within the researched organizations, whether using the dynamic capabilities approach as the main or complementary theory.
The theory of dynamic capacities overlaps with the construct of absorptive capacity (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.). The concept of absorptive capacity was originally delineated by Cohen & Levinthal (1990, pCohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: a new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128-152.. 128), who defined it as “the ability to recognize the value of new external information, assimilate it and apply it to commercial purposes”. For the absorption of new information, Cohen & Levinthal (1990)Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: a new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128-152. mention that the organization must have prior knowledge to recognize the new information as relevant and thus assimilate and use new knowledge. The assimilation of external knowledge has also been approached by other authors, such as Lane & Lubatkin (1998)Lane, P. J., & Lubatkin, M. (1998). Relative absorptive capacity and interorganizational learning. Strategic Management Journal, 19(5), 461-477. who present the concept of relative absorption capacity and Zahra & George (2002, pZahra, S. A., & George, G. (2002). Absorptive capacity: a review, reconceptualization, and extension. Academy of Management Review, 27(2), 185-203.. 186), who started from the initial definition of absorption capacity, proposed the dimensions potential absorption capacity and the absorption capacity realized, and defined them as “a set of organizational routines and processes by which the company acquires, assimilates, transforms and exploits knowledge to create value".
The literature analyzed here converges to the knowledge related to dynamic capacities. The premise is that dynamic capabilities must use and renew their tangible and intangible resources, including knowledge, to sustain competitive advantage (Easterby-Smith & Prieto, 2008Easterby-Smith, M., & Prieto, I. M. (2008). Dynamic capabilities and knowledge management: an integrative role for learning? British Journal of Management, 19(3), 235-249.). Since knowledge is a key intangible resource, the company's primary function is to integrate and use knowledge (Grant, 1996Grant, R. M. (1996). Toward a knowledge-based theory of the firm. Strategic Management Journal, 17, 109-122.).
Han & Li (2015)Han, Y., & Li, D. (2015). Effects of intellectual capital on innovative performance: the role of knowledge-based dynamic capability. Management Decision, 53(1), 40-56. mention that in the knowledge age, the concept of dynamic knowledge-based capabilities is introduced, leading to the emergence of several studies such as Nielsen (2006)Nielsen, A. P. (2006). Understanding dynamic capabilities through knowledge management. Journal of Knowledge Management, 10(4), 59-71., Wang et al. (2007)Wang, E., Klein, G., & Jiang, J. J. (2007). It support in manufacturing firms for a knowledge management dynamic capability link to performance. International Journal of Production Research, 45(11), 2419-2434., Zheng et al. (2011)Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051., Denford (2013)Denford, J. S. (2013). Building knowledge: developing a knowledge-based dynamic capabilities typology. Journal of Knowledge Management, 17(2), 175-194. and Makkonen et al. (2014)Makkonen, H., Pohjola, M., Olkkonen, R., & Koponen, A. (2014). Dynamic capabilities and firm performance in a financial crisis. Journal of Business Research, 67(1), 2707-2719. https://doi.org/10.1016/j.jbusres.2013.03.020.
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who explore typologies, dimensions, relationships with embedded networks, knowledge management, performance of the concept, among other characteristics. In this study, the construct proposed by Zheng et al. (2011)Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051. is explored as it presents empirical and statistically tested results. Having said that, the next topic concerns the approach to dynamic capabilities based on knowledge.
2.2 Knowledge-Based Dynamic Capabilities
The concept of dynamic knowledge-based capabilities proposed by Zheng et al. (2011, pZheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.. 1038) is defined as “the company's ability to acquire, generate and combine knowledge resources to detect, explore and direct dynamics of its environment”. Zheng et al. (2011)Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051. develop the concept from the knowledge-based perspective (KBV) and clarify that knowledge is consistent with the traditional definition, including tacit and explicit knowledge, information and know-how, marketing, technological and managerial knowledge. The authors mention that the construct is formed by three sub-capacities: knowledge acquisition capacity - CAC; knowledge generation capacity - CGC; and ability to combine knowledge - CCC.
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CAC: Knowledge Acquisition Capacity is the company's ability to identify and acquire external knowledge (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.) and thus allow knowledge accumulation (Cheng et al., 2016Cheng, C. C. J., Yang, C., & Sheu, C. (2016). Effects of open innovation and knowledge-based dynamic capabilities on radical innovation: An empirical study. Journal of Engineering and Technology Management, 41, 79-91.). Scholars also use the concept of absorption capacity (Cohen & Levinthal, 1990Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: a new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128-152.) to address this issue, but Zheng et al. (2011)Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051. use the concept of knowledge acquisition as the first component of dynamic capabilities.
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CGC: Knowledge Generation Capability is an attribute that sets one organization apart from others and is defined as the “ability to develop and refine activities and processes that facilitate the creation/generation of new knowledge” (Zheng et al., 2011, pZheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.. 1039). The authors emphasize that the concept encompasses internal R&D, the SECI process proposed by Nonaka (1994)Nonaka, I. A. (1994). Dynamic theory of organizational knowledge creation. Organization Science, 5(1), 14-37., and knowledge creation through external enterprise (Wadhwa & Kotha, 2006Wadhwa, A., & Kotha, S. (2006). Knowledge creation through external venturing: evidence from the telecommunications equipment manufacturing industry. Academy of Management Journal, 49(4), 819-835.).
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CCC: The knowledge-combining dimension is “the firm's ability to integrate and apply internal and external knowledge” (Zheng et al., 2011, pZheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.. 1039). This ability for this study is important because new knowledge, such as knowledge in the innovation process, is the result of combining new knowledge with existing knowledge or experimenting with new applications for existing knowledge.
The three capabilities do not exist alone but depend on each other. The capacity to acquire knowledge requires a certain amount of base knowledge accumulated and, in addition, influences the process of knowledge creation. In turn, the combination of knowledge refers to the process of gathering and mixing different types of knowledge1 1 The internal structure of this construct is not discussed in this study. For more information see Zheng et al. (2011). . (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.).
2.3 Organizational Innovation
In the literature, there are several terms for non-technical innovations. One can find nomenclatures such as administrative innovations (Damanpour, 1987Damanpour, F. (1987). The adoption of technological, administrative, and ancillary innovations: impact of organizational factors. Journal of Management, 13(4), 675-688.), management innovations (Hamel, 2007Hamel, G. (2007). The Future of Management. Boston: Harvard Business School Publishing.), and non-technological innovations (Schmidt & Rammer, 2007Schmidt, T., & Rammer, C. (2007). Non-technological and technological innovation: strange bedfellows? ZEW - Centre for European Economic Research, 07-52. Discussion Paper. http://dx.doi.org/10.2139/ssrn.1010301.), among others. Some authors (Armbruster et al., 2008Armbruster, H., Bikfalvi, A., Kinkel, S., & Lay, G. (2008). Organizational innovation: The challenge of measuring non-technical innovation in large-scale surveys. Technovation, 28(10), 644-657.; Evangelista & Vezzani, 2010Evangelista, R., & Vezzani, A. (2010). The economic impact of technological and organizational innovations: a firm-level analysis. Research Policy, 39, 1253-1263.; Bowen et al., 2010Bowen, F., Rostami, M., & Steel, P. (2010). Timing is everything: A meta-analysis of the relationships between organizational performance and innovation. Journal of Business Research, 63, 1179-1185.; Camisón & Villar-López, 2011Camisón, C., & Villar-López, A. (2011). Non-technical innovation: Organizational memory and learning capabilities as antecedent factors with effects on sustained competitive advantage. Industrial Marketing Management, 40, 1294-1304.) also underscore that although studies have shown the importance of organizational innovations for business performance, defining, and measuring organizational innovation has not been emphasized in the papers. According to them, there are still few contributions in this regard. Different interpretations of the term 'organizational innovation' and the lack of an accepted definition cause difficulties in the design of studies. In addition, the lack of implementing measures and indicators that support the validity of the term are elements that hamper studies in the area (Armbruster et al., 2008Armbruster, H., Bikfalvi, A., Kinkel, S., & Lay, G. (2008). Organizational innovation: The challenge of measuring non-technical innovation in large-scale surveys. Technovation, 28(10), 644-657.).
Despite the diversity of definitions, there is consensus in the literature on the composition and differentiation between technical (products, processes, and technologies used to produce products or services) and non-technical innovations (related to basic work activity and more directly related to its managerial aspects), such as organizational structure, administrative processes, and human resources.
For Barbieri & Álvares (2002)Barbieri, J. C., & Álvares, A. C. T. (2002). Meio inovador empresarial: conceitos, modelos e casos. Revista IMES Administração, 56, 34-43., organizational innovations refer to the introduction of novelties that modify administrative processes, such as decision-making, resource allocation, responsibility assignments, and interpersonal relationships, among others. Armbruster et al. (2008)Armbruster, H., Bikfalvi, A., Kinkel, S., & Lay, G. (2008). Organizational innovation: The challenge of measuring non-technical innovation in large-scale surveys. Technovation, 28(10), 644-657. mention that the lack of implementing measures and indicators hamper studies in the area. For these authors, organizational innovation can be classified as structural and procedural. Structural innovation involves changes and improvements in team responsibilities, lines and flows of information, and structure of functions, among others, while the procedural, influences the routines, processes, and operations of a company.
The Organisation for Economic Cooperation and Development OECD (Organização para a Cooperação e Desenvolvimento Econômico, 2005Organização para a Cooperação e Desenvolvimento Econômico – OCDE. (2005). Manual de Oslo: diretrizes para coleta e interpretação de dados sobre inovação (3. ed.). São Paulo: FINEP.) considers three types of organizational innovations: business practices; the organization of the work environment; and the external relations of the organization. Innovation in business practices is related to new methods of organizing work routines and procedures, which enable the sharing of learning and knowledge within the company. Innovations in workplace organization include new methods for distributing responsibilities and decision-making power among employees in the existing division of labor within the company's activities. Finally, innovations in the external relations of the organization allow new ways to organize the organization's relations with other companies and public institutions (Organização para a Cooperação e Desenvolvimento Econômico, 2005Organização para a Cooperação e Desenvolvimento Econômico – OCDE. (2005). Manual de Oslo: diretrizes para coleta e interpretação de dados sobre inovação (3. ed.). São Paulo: FINEP.).
2.4 Research Hypotheses
Lee & Kelley (2008)Lee, H., & Kelley, D. (2008). Building dynamic capabilities for innovation: an exploratory study of key management practies. R & D Management, 38(2), 155-168., based on the works of Nelson & Winter (1982)Nelson, R., & Winter, S. (1982). An evolutionary theory of economic change. Cambridge: Belknap Press. and March (1991)March, J. G. (1991). Exploration and exploitation in organizational learning. Organization Science, 2(1), 71-86., propose that the relationship between dynamic capabilities - DC and innovation lies mainly in the following aspects: innovation demands the search for new information beyond existing knowledge; innovation is an uncertain process, providing few predictable and repeatable elements; innovation is similar to 'exploration' as it involves experimentation with new alternatives. Notably, the literature on innovation and business performance discussed that innovation improves company performance (Cho & Pucik, 2005Cho, H. J., & Pucik, V. (2005). Relationship between innovativeness, quality, growth, profitability, and market value. Strategic Management Journal, 26(6), 555-575.) and requires creation of knowledge in specific situations (Lee & Kelley, 2008Lee, H., & Kelley, D. (2008). Building dynamic capabilities for innovation: an exploratory study of key management practies. R & D Management, 38(2), 155-168.; Panizzon et al., 2015Panizzon, M., Milan, G. S., Perin, M. G., & Sampaio, C. H. (2015). Capacidades dinâmicas baseadas em conhecimento e tipos de inovação: proposição de um framework de análise. Revista de Administração e Inovação, São Paulo, 12(1), 271-302.). In this context, dynamic capabilities function as a necessary component, as they enable the organization to continually renew its knowledge base and thus cope with changes in its competitive environment (Zheng et al, 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.).
Results of research by Hsu & Sabherwal (2012)Hsu, I. C., & Sabherwal, L. R. (2012). Relationship between intellectual capital and knowledge management: An empirical investigation. Decision Sciences, 43(3), 489-524. show that dynamic capabilities have a positive effect on innovation. Danneels (2010)Danneels, E. (2010). Trying to Become a Different Type of Company: Dynamic Capability at Smith Corona. Strategic Management Journal, 32, 1-31. analyzed how a company's inability to change its resource base prevents it from offering competitive and viable new products. Makkonen et al. (2014)Makkonen, H., Pohjola, M., Olkkonen, R., & Koponen, A. (2014). Dynamic capabilities and firm performance in a financial crisis. Journal of Business Research, 67(1), 2707-2719. https://doi.org/10.1016/j.jbusres.2013.03.020.
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found a statistically significant indirect effect between dynamic capabilities and product innovation performance. In this study, we sought to advance the theoretical development by analyzing the relationships between the dimensions of the dynamic capabilities constructs based on knowledge and organizational innovation, through the measurement scales proposed by Zheng et al. (2011)Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051. and Camisón & Villar-López (2010)Camisón, C., & Villar-López, A. (2010). Effect of SME’s international experience on foreign intensity and economic performance. Journal of Small Business Management, 28(2), 116-151..
In the dynamic capabilities construct in knowledge-based processes, the dimensions of knowledge acquisition and generation are important antecedents of innovation, while the ability to combine knowledge contributes most to innovation activities (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.). Considering these arguments, we defined the following research hypotheses:
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H1a. Knowledge Acquisition Capabilities (CAC) are positively related to Innovation in Business Practices (IOPN) in organic food production units.
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H1b. Knowledge Acquisition Capabilities (CAC) are positively related to innovation in the workplace organization (IOLT) in organic food production units.
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H1c. Knowledge acquisition capacities (CAC) are positively related to innovation in new organizational methods for external relations (NMORE) in organic food production units.
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H2a. Knowledge generation capabilities (CGC) are positively related to business practice innovation (IOPN) in organic food production units.
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H2b. Knowledge Generation Capabilities (CGC) are positively related to innovation in the workplace organization (IOLT) in organic food production units.
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H2c. Knowledge generation capacities (CGC) are positively related to innovation in new organizational methods for external relations (NMORE) in organic food production units.
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H3a. Knowledge Combination Capabilities (CCC) are positively related to innovation in business practices (IOPN) in organic food production units.
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H3b. Knowledge Combination Capabilities (CCC) are positively related to innovation in workplace organization (IOLT) in organic food production units.
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H3c. Knowledge Combining Capabilities (CCC) are positively related to innovation in new organizational methods for external relations (NMORE) in organic food production units.
3. Methodology
The research development process initially involved the adaptation and validation of the measurement and pretest scales, followed by the collection, treatment, and analysis of the data. These stages are described in the next sections.
2.1 Exploratory-Qualitative Phase
Initially, a literature review on knowledge-based dynamic capabilities, organizational innovations, and the organic food market was conducted. There has been a great deal of theoretical work and little empirical research to measure the construct of dynamic capabilities (Eisenhardt & Martin, 2000Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10), 1105-1121.; Teece, 2007Teece, D. J. (2007). Explicating dynamic capacidades: the nature and microfundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. http://dx.doi.org/10.1002/smj.640.
http://dx.doi.org/10.1002/smj.640...
; McKelvie & Davidsson, 2009McKelvie, A., & Davidsson, P. (2009). From resource base to dynamic capabilities: an investigation of new firms. British Journal of Management, 20(1), S63-S80.). To advance the empirical research and validation of measurement scales, this study adopted the following research scales as the most appropriate for data collection:
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Knowledge-based dynamic capabilities: proposed and validated by Zheng et al. (2011)Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.. As defined earlier, this scale has three dimensions that capture the degree to which a company could acquire, generate, and combine knowledge;
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Organizational innovation: proposed and validated by Camisón & Villar-López (2010)Camisón, C., & Villar-López, A. (2010). Effect of SME’s international experience on foreign intensity and economic performance. Journal of Small Business Management, 28(2), 116-151.. The scale has three dimensions: organizational innovations in business practices; innovations in workplace organization; and new methods of organizing a company's external relations.
These scales had to be modified and adapted considering the language and reality of the managers of the organic agriculture production units. For this, an exploratory study was conducted, based on a qualitative approach, aiming to broaden the researcher's knowledge through the search for information on practical problems related to the research design (Churchill Junior, 1979Churchill Junior, G. A. (1979). Paradigm for developing better measures of marketing constructs. JMR, Journal of Marketing Research, 16, 64-73.; Malhotra, 2012Malhotra, N. K. (2012). Pesquisa de marketing. uma orientação aplicada. Porto Alegre: Bookman.). This step was possible considering that exploratory research can be used before quantitative research (Miles & Huberman, 1994Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis. Thousand Oaks: Sage Publications.). This segment of the research allowed for the collection of information, enabling the adaptation of words and phrases in the measurement items to closely align with the language used by managers and/or owners. The delimited population for the exploratory part of the research comprised actors (producers and processors of plant-based foods, classified as family-owned) located in the rural areas of the city of Porto Alegre – RS. Obtaining data from all actors producing organic foods in Porto Alegre proved to be a challenging task, whether due to a lack of information regarding the number of actors, addresses, costs, or the time required to cover all actors in the region. Thus, one of the solutions is to work with a sample of elements that constitute the whole (Richardson, 1999Richardson, R. J. (1999). Pesquisa social: métodos e técnicas. São Paulo: Atlas.). In this case, units producing organic foods located on the tourist route 'Caminhos Rurais de Porto Alegre' and/or actors associated with the Metropolitan Agroecological Network (RAMA) were defined as the sample.
Among the qualitative techniques, a semi-structured interview with 14 questions, Table 1, prepared based on the literature was used, addressing elements that build the dimensions of dynamic capabilities based on knowledge and organizational innovation. Malhotra (2001)Malhotra, N. K. (2001). Pesquisa de marketing: uma orientação aplicada. Porto Alegre: Bookman. mentions that the script makes it possible to investigate the appropriateness of language and the level of understanding of the terms used by the respondents.
The cases were selected through intentional non-probabilistic “snowball” sampling, where the first producer interviewed was asked to indicate another one to respond. The same questions were asked until all the possibilities were exhausted. The criteria were to be the manager of the organic production unit and the researcher's access to the production unit. To determine the number of respondents, the saturation criterion was followed, namely the stage when respondents begin repeating previously obtained content without adding relevant information (Glaser & Strauss, 1967Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: strategies for qualitative research. Chicago: Aldine.). Nine (09) managers of organic food production units were individually interviewed from November to December 2015. Each interview was recorded and lasted an average of 34 minutes.
During the interviews, observational records were also made in a field diary, along with photographs and videos. These notes helped capture ideas and issues not mentioned during the interviews but rather through informal conversations with the managers while exploring the facilities of the production units. The photographs allowed for the documentation of physical installations, practices, work processes, machinery, and equipment. These data were used as a supplementary source of evidence in the data analyses.
The interviews were transcribed using the naturalized technique, which allows for the literal transcription of the dialogue. This method retains syllabic repetitions, language quirks, and slang present in the recording (Nascimento & Steinbruch, 2019Nascimento, L. D. S., & Steinbruch, F. K. (2019). The interviews were transcribed, but how? Reflections on management research. RAUSP Management Journal, 54(4), 413-429.). Subsequently, data interpretation was conducted through the content analysis method using the categorical technique, supported by on-site observations. Content analysis is "a set of communication analysis techniques using systematic and objective message content description procedures" (Bardin, 2011, pBardin, L. (2011). Análise de conteúdo. Edições 70.. 44). The results of this analysis were used to adapt and develop the preliminary items present in the original scale.
In the first scale, the construct of dynamic capabilities based on knowledge (Table 2), all the sentences were rewritten, and some words were altered. It was also necessary to exclude the measurement item, "our company can coordinate internal and external networks to effectively combine knowledge," taking precautions not to change the original meaning of the construct. In the second scale, the construct of organizational innovation (Table 3), all sentences were rewritten and adapted according to the data collected in the exploratory phase. Subsequently, the questionnaire's content validity was assessed.
– Adapted Scale for the Construct of Dynamic Capabilities Based on Knowledge for Organic Agriculture
Content validity involves a systematic evaluation of the scale's ability to measure effectively (Hair Junior et al., 2005Hair Junior, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2005). Análise Multivariada de Dados. Porto Alegre: Bookman.). For the content validity assessment, in addition to the literature review, the instrument (scales) was submitted to three experts with a Ph.D. in the fields of Administration, Socioenvironmental Development, and Industrial Engineering, selected for their work in postgraduate programs in Brazil, conducting research, and publishing in the field. The experts were contacted and agreed to participate in the process, and communications and adequacy assessments were conducted with them via email. The experts confirmed the appropriateness of the research theory, the questionnaire's comprehensibility, and the technical feasibility of operationalization. They suggested the following changes to the measurement scale of the construct:
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Organizational innovations in business practices – they suggested changing quality management systems to certification and organic inspection systems.
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New organizational methods in external relations with other companies – the suggestion was to replace the word collaboration with cooperation in the item 'we establish collaborative relationships with our consumers' and add the item 'we establish cooperative relationships with other organic producers and/or educational, research, or promotion institutions.'
The recommended adjustments to the questionnaire were made, aiming to address the experts' suggestions. The final wording of the adapted questionnaire is presented in Tables 2 and 3.
The measurement of variables on the scale in Table 2 was done using a 7-point Likert scale, ranging from 'completely disagree' to 'completely agree.'
The measurement of variables on the scale in Table 3 was of the 7-point Likert type, where 1 corresponds to 'never' and 7 'very frequently.'
Once the definitive version was developed, a trial application of the questionnaire was performed. The trial refers to the questionnaire test in a small sample of respondents with similar characteristics to the target population, to assess the understanding of respondents and to identify and eliminate potential problems (Hair Junior et al., 2005Hair Junior, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2005). Análise Multivariada de Dados. Porto Alegre: Bookman.; Malhotra et al., 2005Malhotra, N. K., Rocha, I., Laudisio, M. C., Altheman, É. & Borges, F. M. (2005). Introdução à pesquisa de marketing. São Paulo: Prentice Hall.). The test was conducted with 13 managers/owners who sell their products at the ecological organic food market in Parque Farroupilha in the city of Porto Alegre, Brazil. As the results of this stage were considered satisfactory, the 13 interviews were included in the final database.
3.2 Quantitative Phase
The scales, after being modified and adapted considering the language and reality of the managers/owners of the organic food production units, were as follows:
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Independent variable: Dynamic knowledge-based capabilities. This construct was measured using a 7-point Likert agreement scale (strongly disagree to strongly agree), as suggested by Zheng et al. (2011)Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.. The scale is made up of a total of 15 questions.
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Dependent variable: Organizational innovation. Construct measured using a 7-point Likert agreement scale (strongly disagree to strongly agree), as suggested by Camisón & Villar-López (2010)Camisón, C., & Villar-López, A. (2010). Effect of SME’s international experience on foreign intensity and economic performance. Journal of Small Business Management, 28(2), 116-151.. The scale is made up of 10 questions in total.
A survey was conducted to achieve the proposed objectives through a structured data collection instrument, applied in ecological organic foods markets located in the metropolitan region of Porto Alegre, state of Rio Grande do Sul, Brazil. The target population of the study was producers/processors of organic foods of plant origin. We chose the properties surveyed in family production units because they range from rural producers who produce fresh food to small agribusinesses that process it.
The questionnaires were applied personally to the managers/owners of these production units from June to November 2016. We collected 161 questionnaires, of which seven were eliminated from the sample because they were incomplete or incorrectly completed. Therefore, the final sample contains 154 questionnaires.
To justify the sample size, GPower3 software was used, which calculates the sample size by providing the power of analysis, confidence level (α) and effect size (f2). Cohen (2013)Cohen, J. (2013). Statistical power analysis for the behavioral sciences. Academic Press. recommends that social science studies consider the following parameters for sample calculation: analysis power of 0.80, confidence level (α) of 0.05 and effect size (f2) of 0.15. For this calculation, the largest number of predictors that a variable can receive must be established, in this case, the total of 3 independent variables (the three dimensions of the knowledge-based dynamic capabilities scale). Thus, the minimum sample required would be 77 respondents. Field data collection totaled 154 cases, which goes beyond the minimum required sample.
Structural equation modeling was used to analyze the data, as it allowed to simultaneously examine the interrelated dependency relationships between latent variables and constructs and between latent constructs (Hair Junior et al., 2005Hair Junior, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2005). Análise Multivariada de Dados. Porto Alegre: Bookman.).
Hair Junior et al. (2013) reported the existence of two types of models based on structural equations, namely those based on variance, which do not require data normality, and those based on covariance, which require data normality. The analysis of variance-based structural equations was chosen, i.e. structural equations of the Partial Least Squares (MEE-PLS) type, which seeks to maximize the power of construct determination (Schuster et al., 2016Schuster, M., Dias, V., Oliveira, L., & Battistella, L. (2016, may). Personalidade e as escolhas em Ambientes de Diversão: a investigação das necessidades pessoais como traços compostos de personalidade. In Anais do Encontro de Marketing da Associação Nacional de Pós-Graduação e Pesquisa em Administração. Belo Horizonte: Associação Nacional de Pós-graduação e Pesquisa em Administração.).
This type of analysis was chosen because it proves to be highly effective for small data samples, for maximizing the R2 (coefficient of determination), and when it is not possible to verify the normality of the data.
For the analysis of the MEE-PLS, several parameters were evaluated to verify if the data fit the model. The first stage included the evaluation of the measurement model, where some types of validity, convergent, discriminant, and reliability were verified; the next stage which includes the structural model evaluation, the path coefficient and the determination coefficient were evaluated. Table 4 summarizes the evaluation parameters for the measurement models and structural model in the two stages of structural equation analysis.
4 Results and Discussion
4.1 Evaluation of the Measurement Model
The model was built based on the following scales: Knowledge-Based Dynamic Capabilities and Organizational Innovations, considering their dimensions as constructs to be verified and analyzed. Once the constituent elements of the model were defined, it was run in SmartPLS v2.0 m3 software, using the criterion “Path Weighting Scheme”, which is the standard criterion used in the software.
Other relevant information is that this model can be considered a good model, since the data stabilized with only ten software interactions and has a margin of up to 300 interactions for this adjustment (Hair Junior et al., 2013Hair Junior, J. F., Hult, G. M. T., Ringle, C. M., & Sarstedt, M. (2013). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks: Sage Publications.).
As stated initially, in this study, the constructs are considered as dimensions/factors of the scales, therefore we chose to create acronyms that could represent them in the model and the tests performed, facilitating their understanding and visualization. Table 5 illustrates the constructs of each scale and their corresponding acronyms.
For the evaluation of the measurement model, the convergent validity was initially verified, which analyzed whether the variables were positively related to their construct, this verification was performed using the extracted mean-variance (SCH) (Schuster et al., 2016Schuster, M., Dias, V., Oliveira, L., & Battistella, L. (2016, may). Personalidade e as escolhas em Ambientes de Diversão: a investigação das necessidades pessoais como traços compostos de personalidade. In Anais do Encontro de Marketing da Associação Nacional de Pós-Graduação e Pesquisa em Administração. Belo Horizonte: Associação Nacional de Pós-graduação e Pesquisa em Administração.). All constructs presented convergent validity, except for the New Organizational Methods for External Relations (NMORE) construct, which presented variables with factor loadings below 0.5 and AVE of 0.29. Thus, the construct was adjusted by excluding the variables with loadings below 0.5, which resulted in the exclusion of the construct, since three of the four variables presented low factor loadings. Table 6 below shows the parameters evaluated for the Measurement Model.
The next step was the analysis of discriminant validity, verified through the cross-load criteria. The variables need to have higher loadings in their own construct than in the others. For the analyzed data, the criterion was met by the model, which means that it presented discriminant validity. To reinforce this result, we verified the Fornell-Larcker criterion, which states that the square root of AVE must be greater than the correlations between the constructs. The discriminant validity of the model was confirmed according to both criteria and presented in Table 7.
Summarizing the procedures performed to evaluate the measurement model, we conclude that the measurement model presented convergent and discriminant validity and that all variables presented significant values considering their respective constructs, in addition to factor loadings above 0.50. The reliability of the constructs was also confirmed since all presented Cronbach alpha values higher than 0.6 and composite reliability higher than 0.7. Composite reliability can be considered a superior index to assess validity in the structural equation model (Hair Junior et al., 2013Hair Junior, J. F., Hult, G. M. T., Ringle, C. M., & Sarstedt, M. (2013). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks: Sage Publications.).
4.2 Evaluation of the Structural Model
To evaluate the structural model, the first action was to verify the significance and relevance of the model relationships, performed through the software and the bootstrapping procedure. We identified that some relationships were considered significant at a level of 0.05, i.e., did not present a value higher than 1.96 for T2 2 In the software used for analysis, the significance verified by sig 0.05 corresponds to T values greater than 1.96. . The values of the path (β) and T coefficients are presented in Table 8.
The next step was the evaluation of the coefficient of determination. The IOLT construct is possibly determined at average levels3 3 According to Cohen (2013) (R2= 0.16) by its predictors (CAC, CGC), whereas for the IOPN construct the coefficient of determination can be considered high (R2= 0.40), determined at 0.40 by its predictors (CAC, CCC). This means that the knowledge-based Dynamic Capabilities predictor constructs are good constructs for evaluating changes to the values of the IOPN and IOLT constructs.
4.3 Hypothesis Testing
After the above scale purification process, the structural model presented in Figure 1 was tested.
The main results of the structural model test and hypotheses are in Table 9. All hypotheses were rejected because the New Organizational Methods for External Relations (NMORE) construct presented variables with factor loadings below 0.5 and AVE of 0.29. Table 9 shows the accepted and rejected hypotheses.
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H1a: It is possible that the addition of 1 point to CAC increases 0.24 points to IOPN, which supports the proposed hypothesis.
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H1b: The hypothesis was rejected because the proposed relationship was positive, and it occurred negatively.
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H2a: The existing relationship was not significant.
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H2b: By increasing 1 point the CGC increases 0.30 points by IOLT. The hypothesis was accepted.
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H3a: indicated that by increasing 1 point the CCC increased 0.39 points in IONP, therefore this hypothesis was accepted.
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H3b: The relationship was not significant.
4.4 Discussion
When analyzing dynamic capabilities, it is important to consider that they may have some points in common between different companies, but they are idiosyncratic in terms of the specific ways that companies develop them (Eisenhardt & Martin, 2000Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10), 1105-1121.). The literature agrees that dynamic capabilities are critical for innovation and competitive advantage, but it is not clear how they contribute to innovation (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.). The results support the proposed conceptual model demonstrating the statistical significance of the dimensions of dynamic knowledge-based capabilities concerning the dimensions of organizational innovation. A more meaningful relationship between the dimensions of the construct of dynamic knowledge-based capabilities and organizational innovation occurred between the dynamic ability to combine knowledge and innovation in business practices.
For organic agricultural production units, this dynamic capacity represents the ability to acquire external knowledge (about production, value added to their products, technologies, and markets) from diverse sources and to combine them with the knowledge they already have resulting in new knowledge and new skills. For Kogut & Zander (1992)Kogut, B., & Zander, U. (1992). Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology. Organization Science, 3(3), 383-397. this process is possible by combining their current capabilities. This dynamic capability is statistically related to innovations in business practices. By promoting this type of innovation, production units can implement processes and activities that allow the resolution of organizational problems, adopt practices for the improvement and maintenance of the people who work in the unit, and facilitate the adaptation of their products (organic foodstuffs) to the required quality standards and certification and inspection systems.
The results show that the organic agriculture production units can acquire knowledge. With this dynamic capacity, production units can acquire knowledge about manufacturing processes, technologies, management practices, and the market in which they operate. It also reveals that these units already have a certain amount of knowledge (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.). This finding may indicate that they position themselves favorably vis-à-vis their market environment and seek to explore new opportunities (Makkonen et al., 2014Makkonen, H., Pohjola, M., Olkkonen, R., & Koponen, A. (2014). Dynamic capabilities and firm performance in a financial crisis. Journal of Business Research, 67(1), 2707-2719. https://doi.org/10.1016/j.jbusres.2013.03.020.
https://doi.org/10.1016/j.jbusres.2013.0...
). This dynamic capacity showed a positive statistical relationship with innovation in business practices.
Another dynamic capability identified in the production units was the ability to generate knowledge. This capacity is usually associated with internal R&D (Zheng et al., 2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.) and the SECI process (Nonaka, 1994Nonaka, I. A. (1994). Dynamic theory of organizational knowledge creation. Organization Science, 5(1), 14-37.). It is worth noting that in the food industry investment in R&D is low and much of the development of recent technologies comes from external agents (Christensen et al., 1996Christensen, J. L., Rama, R., & Von Tunzelmann, N. G. (1996). Innovation in the European food products and beverages industry: Industry studies of innovation using C.I.S. data (EIMS Publication, 35). European Information Monitoring System (EIMS). [EU Commission - Working Document].). In the case of production units, this capacity may be due to the process of socialization through the practice (tacit), sharing (experiences), externalization, and combination (systematization) of knowledge (Nonaka, 1994Nonaka, I. A. (1994). Dynamic theory of organizational knowledge creation. Organization Science, 5(1), 14-37.). It is noteworthy that this dynamic capacity presented the lowest coefficients and significance in its relationship with innovation in workplace organizations.
According to Helfat et al (2007)Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. G. (2007). Dynamic capabilities: understanding strategic changes in organizations. Malden, MA: Blackwell Publishing., companies must explore and adapt to changes in their business environment while seeking opportunities through innovations. Considering that the organic food market has presented growth prospects (Willer et al., 2022Willer, H., Trávníček, J., Meier, C., & Schlatter, B. (Eds.). (2022). The World of Organic Agriculture. Statistics and Emerging Trends 2022. Frick, Switzerland: IFOAM – Organics International and Research Institute of Organic Agriculture FiBL.), the results of this research show that the organic agricultural food production units have dynamic knowledge capacities that enable them to develop capacities that promote their production, renewing their organizational resources to adapt to market changes.
6 Conclusion
This study aimed to investigate the relationship between the dimensions of knowledge-based dynamic capabilities and the dimensions of organizational innovation in organic food production units. The results show that the research objective was achieved and contributed to the debate about dynamic capabilities and organizational innovation.
While most existing work demonstrates the contribution of dynamic capabilities theoretically (Teece et al., 1997Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.; Eisenhardt & Martin, 2000Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10), 1105-1121.; Zollo & Winter, 2002Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339-351.; Helfat et al., 2007Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. G. (2007). Dynamic capabilities: understanding strategic changes in organizations. Malden, MA: Blackwell Publishing.; Meirelles & Camargo, 2014Meirelles, D. S., & Camargo, A. A. B. (2014). Capacidades dinâmicas: o que são e como identificá-las? Revista de Administração Contemporânea, 18(3), 41-64.), this article presents a set of propositions relating dynamic capabilities to organizational innovations. The number of studies on the relationship between these two constructs has increased in recent years. On the one hand theoretical works such as those by Denford (2013)Denford, J. S. (2013). Building knowledge: developing a knowledge-based dynamic capabilities typology. Journal of Knowledge Management, 17(2), 175-194. and Panizzon et al. (2015)Panizzon, M., Milan, G. S., Perin, M. G., & Sampaio, C. H. (2015). Capacidades dinâmicas baseadas em conhecimento e tipos de inovação: proposição de um framework de análise. Revista de Administração e Inovação, São Paulo, 12(1), 271-302. sought to advance from propositions of analysis frameworks, but eventually showed a lack of uniformity of their concepts and dimensions. On the other hand, previous empirical studies have tried to establish statistical relationships between dynamic capabilities and business performance and approached innovation from a technological perspective, such as Chen (2010)Chen, B. J. (2010, November). An empirical study of firm dynamic capabilities influencing innovation performance. In 3rd International Conference on Information Management, Innovation Management and Industrial Engineering, China. and Makkonen et al. (2014)Makkonen, H., Pohjola, M., Olkkonen, R., & Koponen, A. (2014). Dynamic capabilities and firm performance in a financial crisis. Journal of Business Research, 67(1), 2707-2719. https://doi.org/10.1016/j.jbusres.2013.03.020.
https://doi.org/10.1016/j.jbusres.2013.0...
. In the research, delimiting the dynamic capabilities construct only by the knowledge side made it possible to identify and measure the dynamic capacities and facilitated the analysis of the relationship between this construct and the organizational innovations empirically in organic agriculture production units.
No theoretical and empirical studies addressing this theme in agriculture were found. The empirical study of 154 samples of food production units from organic agriculture in Brazil made it possible to fill this gap and contribute to the development of measurement models and theoretical advancement by providing evidence that knowledge acquisition, generation and combination capabilities are important positive determinants for organizational innovation. These results are relevant because they expand current knowledge about dynamic capabilities and reveal their specific effect on each type of organizational innovation (Weerawardena et al., 2006Weerawardena, J., O’cass, A., & Julian, C. (2006). Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. Journal of Business Research, 59(1), 37-45.). The approach is groundbreaking in the literature by addressing and broadening the knowledge about the relationship between the two constructs in the field of organic agriculture studies in Brazil.
Practical implications include the importance that dynamic capabilities play in enabling production units to acquire, generate, and combine knowledge resources to exploit the dynamics of their market. Managers should be aware of the importance of dynamic capabilities, and specifically identify and stimulate organizational processes that increasingly allow the development of these dynamic capabilities since the study showed that they are determinants of organizational innovation.
The main limitation of the study is the reduced geographic coverage of the sample, due to the lack of information regarding the number of actors in other regions of the state of Rio Grande do Sul, the location of production units, the cost, and reduced time to cover more regional actors in the sample. For future studies, it would be interesting to apply this approach in a larger sample in different markets in other regions and countries to evaluate the behavior of the constructs analyzed here. Research that seeks to investigate the impact of each dimension on organizational performance should also be conducted.
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1
The internal structure of this construct is not discussed in this study. For more information see Zheng et al. (2011Zheng, S., Zhang, W., & Du, J. (2011). Knowledge-based dynamic capabilities and innovation in networked environments. Journal of Knowledge Management, 15(6), 1035-1051.).
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2
In the software used for analysis, the significance verified by sig 0.05 corresponds to T values greater than 1.96.
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3
According to Cohen (2013)Cohen, J. (2013). Statistical power analysis for the behavioral sciences. Academic Press.
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How to cite: Bernardes-de-Souza, D., Callegaro-de-Menezes, D., Revillion, J. P. P., & Paes-de-Souza, M. (2024). Knowledge and organizational innovation-based dynamic capabilities in organic agriculture production units. Revista de Economia e Sociologia Rural, 62(3), e279047. https://doi.org/10.1590/1806-9479.2023.279047
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JEL Classification: O30
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Publication Dates
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Publication in this collection
21 June 2024 -
Date of issue
2024
History
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Received
29 Sept 2023 -
Accepted
01 Apr 2024