TY - JOUR T1 - Supply chain control tower implementation: overcoming challenges and driving success in large multinational companies JO - Production A1 - Staudt, Francielly Hedler A1 - Lopes, Eliana de Jesus A1 - CorrĂȘa, Ana Carolina A1 - Bouzon, Marina A1 - Di Mascolo, Maria SN - 0103-6513 UL - 10.14488/1980-5411.20250126 VL - 36 Y1 - 2026 PB - Brazil ER -