@article{silva_rubio_rozano_2026, title={“Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction}, volume={23}, ISSN={1808-2386}, url={https://doi.org/10.15728/bbr.2024.2284.en}, DOI={10.15728/bbr.2024.2284.en}, journal={BBR. Brazilian Business Review}, publisher={Fucape Business School}, author={Silva, Aline Cristina Da and Rubio, Natalia and Rozano, Mercedes}, year={2026}, pages={e20242284} }