@article{bataglia_2012, volume={13}, ISSN={1678-6971}, url={https://doi.org/10.1590/S1678-69712012000400001}, DOI={10.1590/S1678-69712012000400001}, number={4}, journal={RAM. Revista de Administração Mackenzie}, publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie}, author={Bataglia, Walter}, year={2012}, month={Aug}, pages={12–14} }