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Factors that influence the performance of strategic partnerships between Brazilian real estate companies

Abstract

The period between 2006 and 2009 was characterised by the establishment of a large number of strategic partnerships between Brazilian real estate companies, whose strategy was adopted by several different firms, which outlined aggressive growth goals after the IPO. About three years after the beginning of these partnerships, from mid-2010, the results of the business ventures produced by the partnerships proved to be much worse than what had been expected, even negative in some cases. This paper aims to present a diagnostic analysis of the main factors that had a negative influence on the performance of such partnerships, as well as the main advantages. The research was conducted through a multiple case study, whose analysis can contribute to the planning of future partnerships between companies in the Brazilian real estate business.

Keywords:
Partnership; Strategic partnerships; Strategy; Geographic diversification; Residential real estate

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