THE NEWSPAPER AS INSTANCE OF COMPLEX ENUNCIATION: THE SUPERENUNCIATOR

ABSTRACT:

This article aims at understanding the newspaper as instance of complex enunciation (MAINGUENEAU, 2008) by analyzing the various enunciative agents engaged in the construction of enunciations displayed on the pages of a newspaper and in the construction of an informative journalistic genre. These agents efface their particular enunciative marks to give rise to an enunciator who, in spite of its collective constitution, presents itself in the singular (the newspaper), therefore, it builds its own ethos and, eventually, becomes a superenunciator. The article also proposes the existence of enunciative marks that refer to such superenunciator, that are presently called superenunciator marks. The present study investigates such manifestations in the guidelines of the Brazilian newspaper Folha de S. Paulo.

KEYWORDS:
Maingueneau; Newspaper; Ethos ; Instance of complex enunciation; Superenunciator